By Patrick Hertz of Tinderbox for the Sonicbids Blog.
As you (hopefully) know by now, Twitter is one of the best online marketing tools you can have in your band’s toolbox. It’s a free and simple way to communicate directly with your fans, but you’ve got to be strategic about when and how you use it to really make it an effective platform for fostering your fanbase. Here are nine strategies to make your Tweets count:
1. Make yourself easy to find
If you want to gain traction on Twitter, the first step is to make yourself easy to find. For starters, make sure your Twitter handle has your band’s name in it. If you have a ubiquitous name, put “music” or “band” at the end of your handle. If that doesn’t work, you can always try an abbreviation of your state or location. Lastly, make sure that you link your Twitter page on your band’s website and in the info box on your Facebook page.
2. Follow others
One of the easiest ways to get more Twitter followers is to follow others. Look for bands in your area and other bands that share the same sound. Follow the venues that you play at, or the radio stations that you’re getting played on, or the music supervisor that you’re trying to impress. It’s also a good idea to follow your followers back, but always double-check to make sure that you’re not following a spammer. Try to build a community of followers that are genuine Twitter users.
3. Make use of Twitter’s profile customization features
Your Twitter page should be consistent with how you represent yourself as an artist or band. Choose unique profile and header images, match your color scheme to your website and other social media …read more
Source: Hypebot.com
