The music industry isn’t the same as it was in the past. A lot of people have spent a lot of time complaining about this following the rise of the internet, but like everything else, it’s just change. Change isn’t positive or negative, rather it’s what you do with that change that matters. The successful musicians and music business people are embracing that change and running with it as a new breed of entrepreneurs.
In today’s music industry there is no one-size fits all model. We are all free to experiment and find out what works best for us, our fans, and our music careers. This is the true definition of entrepreneurship. Today’s music business approaches would not have worked in the past when technology was expensive and valuable connections were hard to come by.
As an indie musician, I already know you are extremely creative—more so than most business people out there! You may have never thought of it this way, but you have the same mindset, problems to solve and thought process as an entrepreneur. The key is to harness that creativity in your career, capitalize on this new artist ecosystem, and build it into your own model.
Artist ecosystems – Past and Present
In the past, the record labels were in the position of power. Due to high costs, musicians couldn’t record, get to radio, distribute their music, or communicate with their fans without the help of a record label. It just was not viable. The only way to make it was to be picked by some A&R rep and even that didn’t guarantee you success if the label dropped your record, cut your marketing budget, or shelved your project.
Today, your success is largely in your own hands. Forward …read more
Source:: Music Think Tank