A successful private music teacher possesses two essential features.
1) The ability to communicate and teach effectively
2) The ability to understand marketing and business.
You can be a good teacher, and pick up referrals over time, but if you want to earn a full-time income and find students more quickly, you need to understand the business aspects of music teaching.
This article contains five offline methods for promoting your music teaching business
1) Word of mouth
This is the best place to start. Tell everyone you know that you’re a private music teacher and hopefully they’ll spread the word. Tell family members, friends and acquaintances. You can offer a “finder’s fee” and pay the person who refers you 100% of the first lesson fee.
2) Business Cards
Get hold of some business cards with your name, address, phone number, e-mail address and website address. You can contact your local print shop or do it online. It doesn’t need to be too fancy, but shop around as you get some great deals, especially online. Keep the design fairly simple, but you might want to consider a music theme background linked to your instrument.
Leave a few business cards in your local music shops, libraries, sports centres and start giving them to musicians, guys working in rehearsal rooms and people you meet at events. Don’t be pushy, but when people ask what you do, tell them and offer them your card.
3) Posters and Flyers.
Create some flyers, posters and put them here, there and everywhere – local shops, libraries, sports centres, rehearsal rooms (this is a good one), schools, music colleges and universities.
You should always know your exact demographic in business, and while many private music teachers target younger people, college kids, school pupils etc, they often overlook one important age group.
The retired.
If you can find an area in your …read more
Source:: Music Think Tank