Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers.
Over the years I’ve seen the same problems occur again and again. An artist will call us up looking for help promoting a new album that they’re planning on releasing in a few weeks or less! And often their only plan is just to hire a publicist. It completely baffles me that an artist will work so hard on an album, spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, to only rush the release without being ready and having a complete plan in place. Especially in today’s saturated climate where even small music blogs are getting inundated with hundreds of emails a day from artists looking for coverage, just making an album and then wanting to “get some press”, is not enough of a plan. An artist needs to be working many different angles and taking many different approaches to get seen and heard.
In this three part series I will discuss some basic components of a marketing plan to promote you and your new release. This begins with building a solid online presence, which will be the focus of part one in this series. Ariel contributes some of her articles and videos to back me up.
Time and energy needs to be spent building a strong online presence in order to be taken seriously as an artist for when the time comes to start actively promoting. This will begin many months before there is even a thought of releasing an album. Here I’ve laid out the critical elements for a solid online presence and other important …read more
Source:: Cyber PR Music