By Andrew Hall. This article originally appeared on the Sonicbids Blog.
“Thank you, [insert appropriate city]! Goodnight, everybody!”
Okay, you’ve just melted the faces of your largest crowd to date. Now what? Hang out in the green room? Drink at the bar? Go to the hotel or home?
No, no and no.
With the final note of your set, your night should be just beginning. It’s time to capitalize on your great performance and grow your b(r)and to the next level. You’re going to want to engage, connect and follow up with as many quality people as you can, so let’s talk about a plan of action for after your set.
It’s important to operate from a home base, which should be your merch table. This should be something that you mention a couple of times during your set, so people know where they can find you after you’re done. This is important because it gives people a place to congregate, and of course, it betters your chances of making sales.
Now, let’s define the necessary roles, responsibilities and goals, which should be determined prior to the show:
- Gatherers: These are your most outgoing members of your group. They should be willing to approach and engage people by starting a conversation. This can be done on the floor, at the bar, or outside where smokers hang out. The goal here is to converse with the types of people who will be brand ambassadors or helpful in some way going forward. These leads should be directed to the merch table, or if possible, establish a connection through some form of contact information or social media site.
- Home Base Operators: These are the people who field incoming leads from gatherers or people who are interested in connecting. They need to close sales of …read more
Source: Hypebot.com