David Coleman

While social media has created a lot of new opportunities for marketers, it has also made it more difficult for brands to be heard. The Internet is flooded with content and social platforms are more crowded than ever before. As a result, marketers face a challenge in trying to capture the attention of consumers online. Hope, however, is not lost thanks to content marketing.
Today, your brand’s voice is a marketer’s most valuable weapon. Where once you relied on the media to announce new products or features, now businesses are writing blogs, uploading photos and videos, and creating all kinds of content on social networks. This has forced marketers to communicate more skillfully and strategically. But while more is being said, how much of it is actually effective?
In a recent survey by the Content Marketing Institute, 93 percent of B2B marketers are said to use content marketing; however, only 42 percent consider themselves effective at it. LinkedIn saw this as a problem, and as a result it launched new tools aimed at helping businesses create more effective content marketing strategies that provide value for customers.
Shortly after opening its publishing platform to members, LinkedIn has made another content-inspired move with the introduction …read more

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You Too Can Be Productive!
Silvia Pencak
Almost on a daily basis I meet people who ask me, “How do you get so much done? What am I missing?” We all have a desire to get more done in less time so that we can enjoy more time doing what we love.
I wish I had a magic formula that you can say and things will turn around, but instead, I have three tips to help you shift your current perspective and take a step in the right direction. If this sounds right to you, this article will be a wake up call you need in order to get more done.
Tip #1: Know Yourself
Way too many times people give in to “proven” strategies that only take them away from their unique abilities. We think that if it works for somebody else, it must work for us. Let me burst your bubble. It’s a lie!
We all take action differently. Some of us are driven by beating the clock, creating amazing results on short deadlines, while others need longer deadlines. Where someone needs to have all the information before making a decision and taking a step, others jump into a project and solve problems …read more

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Marketers are using Facebook, LinkedIn, Twitter, and other popular social platforms to attract new customers and engage them. However, marketers often overlook the blogosphere to do the same. Read the full article at MarketingProfs …read more

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Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often too busy to read a longform essay but still wants fun games to play on the regular.
“From the beginning, we’ve been focused on ‘bringing games to culture and culture to games,'” Kill Screen Director of Business Development, Tom Gregorio, tells MailChimp. “We have lots of interested friends who stopped playing games somewhere along the way to adulthood, or perhaps never even started, and the most common question we get from them is, ‘What should I be playing now?’ It was clear most of them weren’t reading the deep dives we publish on our site, so we needed a quick, digestible piece of weekly content to answer that question.
What they came up with is Playlist, a simple, weekly email that highlights a handful of new games worth playing. For each title, there’s a screenshot, a quick review, a link for download/purchase, and a recommended-if-you-like style …read more

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When I think about the professional musician, I like to break down opportunity into day job and night job. The night job is the dream – rock and roll stardom, touring, selling records, award shows, bodyguards, fawning fans, public meltdowns, etc.
Being more pragmatic as a person – I have spent much of my career on the day job part of this industry (and that’s not just you giving guitar lessons).
Music Publishing to me is the day job part of the business – regardless of your status as a performer. Even the big folks love the mailbox money of publishing. As an independent artist, I think it’s even more important.
Publishing, with all it’s complexities, still has the opportunity to create income streams for artists at all levels – especially if you are up for creating alternate types of content. All music shown on television and the web around the world earns public performance income.
The companies who create this type of content use known music in some cases (opening theme song, key scene) and then they use other background music for the rest of the show/commercial/movie/web series.
What used to be a closed service of creating this type …read more

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A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here are five tips to give your campaigns a boost.

…read more

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In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] …read more

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Top quality CD replication at ridiculous prices! Get: 1,000 replicated CDs, full color imprint (offset or silkscreen) 5″ x 5″ full color (4/4) cardboard sleeve Includes shrink wrap All for $699 (plus shipping)! Standard turnaround time for new orders is 10 business days from artwork approval. Wallets & digipaks are 14 business days. All orders will […]

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In an exhaustive study done by Beevolve on profiles of 36 million global Twitter users, they found that nearly 74% of those who use Twitter are between the ages of 15 and 25. This is also happens to be one the key demographic groups of those who purchase music. 53% of Twitter users are female […]

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Top quality CD replication at ridiculous prices! Get: 1,000 replicated CDs, full color imprint (offset or silkscreen) 5″ x 5″ full color (4/4) cardboard sleeve Does not include shrink wrap All for $699 (plus shipping)! Standard turnaround time for new orders is 10 business days from artwork approval. Wallets & digipaks are 14 business days. All […]

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Get: 1,000 CDs, full color imprint (offset or silkscreen) An offset 2-panel 4/4 (four color over four) insert A 4/4 tray card A clear tray jewel box All assembly including shrink wrap All for $979 (plus shipping)! * Have your tax resale information available if you are a reseller.  All other orders will be charged […]

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Get 1,000 full color 4-panel digipaks for $1,029! We’ve sharpened our pencil and are now offering this outstanding price to CLG Music & Media customers! Contact us now to lock in this outstanding price! Sale price in effect until further notice. About CLG Music & Media’s Replication Services: Daily replication capacity of over 250,000 discs. We […]

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We’ve developed a system for social media marketing with the goal of building a healthy, targeted fan base for each client we work with. In our system Twitter is the central tool used in building a following, so our main goal is to locate followers who will be interested in your brand. We are gaining […]

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Marketing generates traffic. Great music closes the deal. If either element is missing a new release campaign will virtually always underachieve. Concentrate on creating great, compelling content in order to close the deal with those who’ve never heard your music.

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“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and […]

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We’re officially launching our brand new site today! We’ve been hard at work getting the site up and running for your convenience. While we’ve got everything looking pretty good there are still a few odds and ends to clean up. So, if anything looks out of sorts, just bear with us a little bit longer. Everything […]

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