Vinyl Crunch Worsens For Indie Labels: Time For A Record Press Kickstarter? Rormix Offers Indie Musicians A Mobile Platform For Promoting Music Videos How To Get Press For Your Band Like The PR Pros Do 9 Tips For Successful DIY Tour Booking Merlin Slashes Indie Music Admin Fees Another 17% MORE: Beat Junkies Debut Direct-to-DJ […]
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MusicThinkTank Weekly Recap: Why Email Newsletters Are Still a Vital Marketing Tool for Musicians
by David Coleman onDave Cool | Why Email Newsletters Are Still a Vital Marketing Tool for Musicians Thomas Honeyman | How Art Became Advertising Lukas Camenzind | What I Learned About Songwriting From Being Stuck In Traffic …read more Source: Music Think Tank
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Why the Long Tail is good for independent musicians
by David Coleman onTracy Maddux, CEO of CD Baby, just wrote an article for Billboard called “Tales of Long Tail’s Death Greatly Exaggerated“ in which he talks about the traditional music industry’s criticisms of the Long Tail (the concept that music in lower demand will collectively comprise a better market share than music released by top-selling major label […]
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#SXSW 2015 PanelPicker Launches July 1
by David Coleman onPanelists, start your engines. The SXSW 2015 PanelPicker opens July 1- 25. Start brainstorming topics and contacting colleagues that might be interested in joining. Last year, 60% of music session came through PanelPicker. Details here. …read more Source: Hypebot.com
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Thrive Founder Shares Tips for Using Social as a Freelancer
by David Coleman onFor freelance workers who don’t have access to a full-fledged marketing department, utilizing social networking to reach out to both peers and clients is essential to business. “Twenty years ago you’d have had to distribute flyers or brochures, ten years ago you’d have utilized a basic website and email. Now you can reach out quickly […]
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5 DIY Music Marketing Myth-Busting Insights
by David Coleman onDotted Music’s Andrew Apanov shares his take on music marketing myths with Ilpo Kärkkäinen of Resoundsound. Along the way he busts myths of meritocracy, one-size-fits-all business assumptions and social media number chasing. In the process he shares a number of ideas worth considering on their own. Here are 5 insights he shared in this myth-busting […]
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Exploring Subscriber Profiles in MailChimp Mobile
by David Coleman onLet’s say you’ve got MailChimp Mobile open and you’re looking through your new subscribers, feeling pretty good about your list growth, when you spot a particularly interesting email address. Naturally, you want to visit the subscriber’s website, see what they’re all about. I’ve done this before: I try to remember the domain name, get ready […]
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Amoeba Music’s Founder Shares The Secrets Of Their Bricks and Mortar Success
by David Coleman onAmoeba Music is a bricks and mortar success story with shops in Berkeley, San Francisco and Hollywood. Fast Company recently interviewed Amoeba co-founder Marc Weinstein about what makes Amoeba Music work. He points to a number of factors in their success from having a complementary co-owner to empowering one’s employees. But perhaps the best insight […]
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YouTube’s Attack On Indies Gets Strong Response From WIN, But It’s Time For Artists To Take Action
by David Coleman onYesterday the Worldwide Independent Network (WIN), which acts as a representative for indie musicians, released a new statement regarding YouTube’s poor faith bargaining and threats to pull indie videos from artists who haven’t agreed to the no-discussion licensing terms of YouTube’s upcoming subscription streaming service. But despite strong words from WIN as well as others […]
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What you need to know about today’s music business if you’re returning after a long break
by David Coleman on“I haven’t put out an album in 15 years. What’s changed?” If you’re asking this question, let me say congrats on getting back into the music world; welcome to a brand new game. Limp Bizkit and Creed are no longer feuding (or making music). Will Smith has stopped rehashing 70′s disco hits. And most kids […]
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Details Emerge Of Major Label Deals with YouTube and How They’ll Hurt Artists
by David Coleman onThanks to the escalating war of words between the independent music community and Google over royalties to be paid by their pending YouTube subscription music service, we’re also getting some details as to what the new deal between YouTube and the three major label groups looks like. Ignore those who suggest that YouTube paid a […]
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Vevo Says They’ll Play Many Independent Music Videos Deleted By YouTube
by David Coleman onYouTube says they’re going to start pulling down videos from indie artists and labels refusing to sign on to its yet-to-launch paid streaming music service. But Vevo, the largest single music channel on YouTube, says it will continue to make videos available there from the many independents labels that it distributes. “To clarify, music videos […]
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8 Ways To Publicize Your Music Career Without Making Music
by David Coleman onBy indie rapper Kosha Dillz (@koshadillz). I have been seeing some things come about in recent weeks that show me how to increase your level of publicity without having to do anything with music. As always, I try to think outside the box in terms of marketing, so let’s try and put our heads together […]
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AM NEWS BRIEF: Gaga ‘Judas’ Suit Tossed, Kayne On Beats, Indies Lash Out, Google + 8Tracks & More
by David Coleman onWEDNESDAY 6.19.2014 Music Business News & Views From Around The Web CLICK HERE Updated Continuously @ Hypebot’s More News Tab …read more Source: Hypebot.com
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Schools and Social Media
by David Coleman onSocial Media is no longer a buzzword, a “new fad”, or the next wave of…well, anything. It’s a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your […]
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Pinterest Works for Local Too, These Businesses Prove It
by David Coleman onThere’s no denying the power of Pinterest when it comes to capturing the attention of consumers. We’ve seen dozens of success stories from brands across industries, and tools like Rich Pins make the platform especially valuable for retailers. Online retailers have been pinning like crazy, utilizing Pinterest as a means of displaying and selling their […]
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SoundExchange Names Digital Radio PULSE Award Winners: Lorde, The Neighbourhood, Macklemore & More
by David Coleman onSoundExchange today announced the recipients of its inaugural 2104 SoundExchange PULSE Awards: Lorde, The Neighbourhood, Macklemore & Ryan Lewis, CHVRCHES and Lindsey Stirling. The SoundExchange PULSE Award recognizes breaking artists on digital radio. The awards were given based on data provided to SoundExchange by more than 2,500+ digital radio providers (Internet radio, satellite radio, and […]
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Could “Just The Right Amount” Of Fake Twitter Followers Be Just What You Need?
by David Coleman onAlthough I’m definitely against buying fake social media followers and feel it’s both a bad personal and professional move, I feel obligated to share this bit of evidence in support of buying Twitter followers in limited amounts. It’s only one case but its key point is that buying fake followers can give your organic following […]
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