Though Moment.me’s event microsites are not specific to music they do have a lot of features that fit musicians’ need to connect with fans and, when possible, monetize events more fully. You may know Moment.me from their earlier incarnation as a social media album creator. Now they’re applying what they’ve learned to event microsites that […]
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Adding Goal Tracking to Your WordPress Site
by David Coleman onIf you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!), you may have missed it back in October when we debuted Goal, one of our new tracking features. Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you […]
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Throwing Snow’s “Mosaic” Album Cover Enhanced With Layar’s Augmented Reality App
by David Coleman onLayar is an augmented reality (AR) mobile app which presents additional content on your mobile screen when an encoded image is scanned. Throwing Snow (Ross Tones) used a Layar-coded album cover for this week’s release of “Mosaic.” Though Layar emphasizes the use of print images, once encoded they can be scanned online. AR of this […]
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Creative beatmaking tips from JK Swopes: mastering Maschine
by David Coleman onHow to make seamless loops and beats using Maschine Maschine, the versatile groove production studio from Native Instruments, can transform how any musician or producer works. One of its best features, without a doubt, is the sampler. In this short clip from his “Mastering the Maschine” course on CreativeLive, JK Swopes – AKA St.Joe – […]
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Is Your Brand’s Social Media Presence Optimized for Mobile?
by David Coleman onWhether you’re ready or not, mobile is quickly replacing desktops as the primary way consumers access information. 74 percent of Americans own smartphones, and more than one-third of users say it’s their primary Internet device. For a brand, this presents a massive opportunity to excite and engage customers. Over the past year, almost every major […]
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The Future of Music And Advertising In Cars
by David Coleman onSubcribe to the Upward Spiral podcast in iTunes, play recent shows on SoundCloud, or follow us on Twitter. In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, an audio advertising sales representation organization. Prior to […]
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Marketing your music 101: how to get the media’s attention
by David Coleman onDo-it-yourself music PR Why is getting press coverage for your music important? Simple: positive media attention (and sometimes even negative media attention) can help you exponentially extend the reach of your music. You can get your songs, band story, album art, artist name, or press photo in front of an audience you might not’ve had […]
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What Artists Should Know About AudioKite
by David Coleman onHas this ever happened to you? You think you’ve written your best song yet, but an offhand remark from a friend plunges you into self-doubt. Wouldn’t it help to have feedback from music fans of your genre who have no incentive to sugar-coat their opinions? Sure, you say! I’ll just use SoundOut, or ReverbNation Crowd […]
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7 Things We Miss About Myspace
by David Coleman onWhen I first signed up for Myspace in 2003, I was reluctant. I wasn’t too sure how I felt about social networking sites, but after a bit of peer pressure, I signed up. After only a few minutes, I knew this was going to be my newest obsession. Now, more than a decade later, I […]
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$20k in music gear could be yours
by David Coleman onCD Baby has teamed up with Sweetwater and Disc Makers to bring you the Independent Musician Sweepstakes. Enter to win over $20,000 in prizes, including a PreSonus StudioLive mixing board, electronic drums, a keyboard, a bass, speakers, studio monitors, mics, 1000 CDs and 200 vinyl records of your next album, 300 promotional posters, worldwide music […]
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The #1 problem with your music promotion
by David Coleman onYou’ve finished your best album yet. You’re excited to get your CDs or vinyl back from the manufacturer. You book an album release party. You tell all your fans about the new recording and your upcoming concert. You pack the house, put on an unforgettable show, and sell a bunch of merchandise. Good for you. […]
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18 Ways Musicians Can Make Money
by David Coleman onThis post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool One of the biggest challenges facing musicians is generating income. Gone are the days when a band could rely solely on music sales and touring to earn a […]
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Last Week’s Most Read Posts On Hypebot
by David Coleman onBeats Music CEO Ian Rogers Largely Missing From Apple Acquisition Coverage YouTube Tips For EDM Beats New Apple Boss: “Music Is Dying” Spotify Was Hacked Intern Mistreatment & The Exploitation Of Musicians State Of EDM Report Rap Genius Founder Resigns After Scandal Indies Reject YouTube Streaming Deal 10 Most Shazamed Songs Related articles Google In […]
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The Week In Music Commentary
by David Coleman onMusic Industry Mistreatment Of Interns Is Closely Related To Exploitation Of Musicians Social Media and Music: A Brief History …read more Source: Hypebot.com
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Inbound Marketing vs Outbound Marketing
by David Coleman onThe latest hype when it comes to marketing is Inbound Marketing. Inbound marketing is “IN.” And while outbound marketing hasn’t been kicked to the curb entirely, it’s definitely fading into the background for savvy marketers and business owners. So what is the difference between the two and which strategy is right for your business? Well, […]
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Getting It Done: The Week In D.I.Y. & Indie Music
by David Coleman onIndependent Labels Reject YouTube Streaming Deal [Full Text Of Official WIN Statement] Build An Audience By Focusing Your Energy On People Who Connect With Your Music 10 Rules For Promoting Your Live Show With Facebook Events An Action Plan For Connecting Directly With Your Fans After The Show …read more Source: Hypebot.com
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Ariel Hyatt Featured on Music Business Facts Podcast in Australia
by David Coleman onI have been having a blast being interviewed on many podcasts recently. Here is part 2 of a 3-part series. This one comes from the Music Business Facts Podcast down under in one of my favorite places to visit – Australia. This Podcast was wonderful for a few reasons: 1. I was interviewed by a […]
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Top Stories This Week: Gaming, Instagram, and Social Sharing
by David Coleman onBefore you completely unplug for the weekend, be sure to catch up on this week’s top social media news stories. We’ve got a lot of great articles for you, including what you need to know about third-party apps on Facebook. Additionally, we look at Instagram strategies used by universities, how social media is used to […]
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