In everything you do today, do it with purpose and passion. Don’t feel guilty when you decide to turn down a meeting, a ‘minute to connect’, an email, text or DM, when you know the person giving the invite really isn’t in alignment with your purpose and goal. Smile and move on. Be kind and […]
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Are You Addicted to Your Phone?
by David Coleman on[youtube http://www.youtube.com/watch?v=oaJ4Bj9FiSQ] You could be addicted to your Android phone. Thus, you should download an Android app that will make you stop using Android apps so much Something is flawed with that logic, right? Well, Elliott Morgan — the Channing Tatum of phone users — tries to make sense out of it in the latest […]
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Social Media Newsfeed: Facebook Advertising Deal | Twitter to Buy SoundCloud?
by David Coleman on[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive the Morning Social Media Newsfeed via email. Facebook, Publicis Groupe Reach Multiyear Deal (AllFacebook) Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, […]
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Make the Most of Your Email List
by David Coleman onOne thing a lot of indie artists procrastinate on is tackling their email strategy. There are lots of things you need to get your head around, from which platform or service to use, to what content to include, to how often to send emails. On top of that, you also need to figure out how […]
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If Quality Content is King, is Distribution Queen?
by David Coleman onA pressing question was the title of an Internet Week panel SocialTimes attended earlier today, a question that is relevant for content creators of all stripes. In a time when traditional news outlets are dealing with a broken business model and having to compete with social platforms for people’s attention, it seems that distribution through […]
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Web Video is a ‘Different Kind of Medium’
by David Coleman onIn an Internet Week panel hosted by Vice this morning, media people got together to discuss the rise of online video. “Digital video is a different kind of medium, said Richard Wolffe, executive editor of msnbc.com. “The video experience on devices is much more immersive, much more immediate.” Perhaps those qualities are what attracts the […]
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Here’s Some Inspiration for Your User-Generated Content Strategy
by David Coleman onFrom status updates to full-fledged campaigns, your content strategy has been a major focus of marketing this year. Brands rely on content to drive awareness, build communities, and reach sales goals. As such, you’re tasked with publishing content that not only resonates and provides value, but also spreads through shares, likes, retweets, and so on. […]
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A letter to a young artist, from Gretchen Peters
by David Coleman on[This post, written by Gretchen Peters, is part of a series of letters from established artists to young musicians. Gretchen is a Nashville-based recording artist and Grammy-nominated songwriter. She’s released a number of great solo albums, and also composed hits for Martina McBride, Faith Hill, Etta James, Trisha Yearwood, Patty Loveless, George Strait, Anne Murray, […]
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Pinterest Valued at $5 Billion and Still Growing
by David Coleman onBy definition, Pinterest is still a startup — a very healthy startup valued at $5 billion, according to ReadWrite. Indeed, the visual search engine has shown consistent growth, and now it’s time to validate its ad-based business model. Such validation shouldn’t be difficult. Pinterest has already proven itself a powerful driver of retail traffic, both […]
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YouTube Reportedly In Talks to Acquire Twitch
by David Coleman onAs more consumers cut the cord in search of alternative forms of entertainment, video game live-streaming site Twitch has experienced impressive growth. In 2013, the service had more unique monthly users than Netflix and Hulu, and it jumped into the top 15 online services recently, passing HBO Go in terms of bandwidth. Now, YouTube is […]
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Facebook Introduces New Way to Flirt With Relationship ‘Ask’ Button
by David Coleman onIf you’ve been eyeing someone on Facebook whose profile doesn’t list a relationship status, the company is making it easier (or possibly more awkward) to find out if he or she’s single. Facebook has rolled out a new “ask” feature for those profile pages that don’t list relationship statuses. The owner of the page doesn’t […]
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John Temple on Silicon Valley’s Lessons for Journalists [Video]
by David Coleman onJournalist John Temple is the former managing editor of digital operations at The Washington Post. He is recognized in the industry for both his editorial and business expertise. Under Temple’s leadership, the Rocky Mountain News won its first Pulitzer Prize. For the past several months, Temple has been a senior fellow in the John S. […]
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YouTube to Double Down on Live Streaming With Twitch
by David Coleman onYouTube’s acquisition of live streaming video platform Twitch for $1 billion is all but confirmed. Users can log onto Twitch to watch other users play video games — which may provoke the question, who would want to watch someone else play video games? As it turns out, a lot of people. More than 1 million […]
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Whisper Redesigns Its App to Hear What Everyone Is Really Thinking
by David Coleman onWhisper, the anonymous social network, has redesigned its app with a series of new features aimed at providing users with the ability to find like-minded users across topic and location while maintaining incognito The look and feel remains the same, with “whispers,” as the app’s posts are known, keep its simple text-over-image format. But how […]
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Are You Sacrificing Future Trust for Sales Today?
by David Coleman onThe first lesson you learn in sales is how to qualify a lead. After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs. But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring […]
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Social Media Newsfeed: Facebook Building Snapchat Rival? | Mobile and Social Media Ads
by David Coleman onFacebook Reportedly Building Snapchat Rival Called Slingshot (CNET) After Facebook’s failed bid to acquire Snapchat, the social network has reportedly been busy on developing its own video and picture messaging app. Mark Zuckerberg is personally supervising development of an “ephemeral messaging” app called Slingshot, according to a Financial Times report (subscription required). The Verge Details […]
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Why Printers Are Awful and Other Office Mysteries
by David Coleman onWhy do we always get sleepy after lunch? Or, worse yet, why does the office printer never, ever work? Elliott Morgan tackles these and other hard office-related mysteries in the latest installment of Mashable Minute. Also, he gets really, really excited about coffee, and you definitely don’t want to miss that level of excitement In […]
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Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI
by David Coleman onIt will likely come as no surprise that marketers still haven’t figured out social media ROI. Social Media Examiner has released their annual Social Media Marketing Industry Report which is chock full of stats on how marketers are using social media. Let’s start with ROI since it’s a subject near and dear to my heart. […]
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