If you’ve ever been shocked to find out that all your Facebook friends know what song you’re listening to on Spotify, here’s some good news. Facebook announced Tuesday that from now on fewer “implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps See also: Facebook’s […]
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Tips & Tricks
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Get Schooled on the Instagram Strategies Used by Universities
by David Coleman onWhen it comes to building a social media presence, universities are faced with a unique set of challenges because they’re selling an education instead of a physical product. Additionally, their audiences range from prospective applicants, to current students, to successful alumni. But despite this unusual set of needs, universities have pulled inspiration from other business’ […]
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File Manager Improvements, Segment by Purchase Activity and Account Pausing in v9.3
by David Coleman onYou might be thinking, “Didn’t MailChimp already do a release this month, and wasn’t the new File Manager one of the big changes?” Well, yes. But we decided to do another release to make some small-but-important enhancements to that new File Manager—and we threw in some also small-but-important bonus features while we were at it. […]
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Kik Aims to Integrate the Internet Experience Into a Single Mobile App
by David Coleman onKik instant messenger has been on a roll for the last few years. In April of 2012, the app reached 10 million users and topped the free social app charts the next month. In November of 2013, the service had reached 100 million users, and now it’s the first social app to have a built-in […]
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A Guide to Programmatic Buying
by David Coleman on“Programmatic buying is the gluten of advertising,” Jimmy Kimmel joked during ABC’s recent upfront presentation, reported Ad Age. “Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important. For some reason.” The Association of National Advertisers found that only 26 percent of marketers (of 153 […]
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How Blizzard and Riot Use Social to Grow Gaming Communities
by David Coleman onYou might think that huge video game companies have it easy where social is concerned. After all, many of their users aren’t just customers — they’re fans. Whether they’re fans of the company, the game franchise, or individual developers, a game company’s fans can make for a dedicated customer base. Any company would be thrilled […]
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Why indies should still care about radio
by David Coleman on[This article was written by Erica Sinkovic, CD Baby’s Web Product Manager and general music enthusiast.] Whether you’re an independent artist or signed to an independent label, you’re sure to have a lot on your plate already. Between booking shows, debating merch, planning your next big marketing move, juggling social media-insanity, oh yeah, and writing […]
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The Periodic Table of Content Marketing
by David Coleman onEconsutancy’s Chris Lake has created a periodic table for content marketing. The visualization offers an overview of content marketing’s key elements and focuses on the following areas: Strategy Format Content type Platform Metrics Goals Sharing triggers Checklist For more information on each area and how to use the table, see Lake’s post here. New Career […]
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SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”
by David Coleman onTaking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff. How does it work? Check out our first New […]
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How to Survive Armageddon With Pinterest
by David Coleman on[youtube http://www.youtube.com/watch?v=MCsR5-mD_xg] Think Pinterest is just for sharing photos of cute knitted sweaters? Wrong, the popular thingie-sharing network can help you prepare for the apocalypse. In today’s installment of Mashable Minute, Elliott Morgan wades through the weird world of doomsday Pinteresting In the last episode, Elliott shares the ultimate guide to the best summer ever. […]
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Social Media Newsfeed: California Shooting | Memorial Day Social Media Marketing Fails
by David Coleman on[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive the Morning Social Media Newsfeed via email. #YesAllWomen Campaign Hits Twitter After U.S. Shooting (Global Post) A campaign on Twitter denouncing misogyny has gathered thousands of followers after a bloody rampage in California by a 22-year-old virgin, Elliott Rodger, who said he was motivated by hatred of women. […]
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Your Organization isn’t as Complex as You Think
by David Coleman onHave you ever wanted to tackle a problem, but become overwhelmed by the complexity inside your organization? It could be the internal politics, or the complex organizational structure, or the barriers within your corporate culture or simply that the problem is huge and solving it isn’t going to be easy. Don’t worry. You aren’t alone. […]
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Your Organization isn’t as Complex as You Think
by David Coleman onHave you ever wanted to tackle a problem, but become overwhelmed by the complexity inside your organization? It could be the internal politics, or the complex organizational structure, or the barriers within your corporate culture or simply that the problem is huge and solving it isn’t going to be easy. Don’t worry. You aren’t alone. […]
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Former Twitter Employee Brings Choose Your Own Adventure Stories to Vine
by David Coleman onAfter 35 years, the Choose Your Own Adventure books are finally doing it for the Vine. The popular book series, which allow readers to determine the plot’s outcome by assuming the role of the main character and making decisions along the way, has been recreated for the six-second video-sharing service See also: 10 Vine Videos […]
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17 Photos of Comfort Food That Will Make Your Mouth Water
by David Coleman onNothing beats the warm and fuzzy feeling we get when we indulge in a meal that hits close to home — except maybe Instagramming it before the first bite See also: If Your Food Told the Brutal Truth Last week, in collaboration with Fried & True cookbook, we asked readers to share photos of their […]
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Where The Poppies Blow On Social Media
by David Coleman onToday is the day we remember those who’ve gone before us; Those who gave their life so that we may have the freedoms that we have in America. While yes, A Real Change is an International company, we are headquartered in Kansas City, MO, in the heart of the United States of America. But today, […]
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How To Get Healthy With A Multi-Approach To You!
by David Coleman onHow To Get WELL With An Approach Very Few Doctors Know About, Let Alone Can Suggest Many of you have written us asking about what I’m doing regarding my spondylitis and Ulcerative Colitis. You see me doing well on social media, resting some days, working hard others and want to know HOW!? Well, get a […]
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A Day to Be With Family and Remember
by David Coleman onAt the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. ~ Oliver Wendell Holmes Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior […]
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