When it comes to building a social media presence, universities are faced with a unique set of challenges because they’re selling an education instead of a physical product. Additionally, their audiences range from prospective applicants, to current students, to successful alumni.
But despite this unusual set of needs, universities have pulled inspiration from other business’ use of social media. Last fall, we spoke with experts and looked behind the scenes at some of the top universities using a wide range of networks, spanning from Facebook, to Twitter, to Instagram.
With more than 90 percent of its user base falling between the ages of 18 and 34 years old, Instagram has quickly become a powerful platform through which universities can share news, events, and images of daily life on campus. Below we look at some of the different ways the world’s top universities are using the photo-sharing app to meet their marketing goals.
Show Off Your Campus
It’s not always possible for every prospective student to arrange an on-campus visit — or maybe your campus is so large that even current students aren’t familiar with every nook and cranny. One of the best ways to show off the seasonal beauty at your university is through a smartphone’s lens.
Schools like the University of Nottingham, Stanford, and Boston College use Instagram to share captivating photos of their campuses throughout the year. From unique architecture to beautiful study-break locations, followers get a sense of what life is like on these university campuses.
Highlight Student Activity
School grounds are just one aspect of the college experience. A great way to demonstrate what campus life is all about is to highlight student activity — and what better way to do this than by putting your students behind …read more
Source: Sprout Social