The list of things you need to do to become a great writer is a long one.So long in fact, most people never make it to the end of that list. This is why most people suck at writing. They simply give up. Sure, the new ones are always thrilled — corybantic some may say […]
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Tips & Tricks
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Learn How Sports Brands Are Scoring Big With Hashtag Campaigns
by David Coleman onSocial media has left its mark on almost every industry and, as we’ve seen, the sports and entertainment world is no exception. In 2012, more than 80 percent of sports fan interacted with social sites while watching games on TV, and more than 60 percent did so while watching live events. Stats like these have […]
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Trendy Engineering: How We Built the Twitter Trends Report
by David Coleman onMany of our customers receive thousands of mentions per day — far more than can be read and understood in aggregate. The recently launched Trends Report was created to provide an easily consumable digest of this data. The report displays who is talking about your brand and what they are talking about. To process the […]
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How to make the most of your music on Spotify
by David Coleman onSpotify now reaches 10 million paying subscribers The popular music streaming service has reached a pretty significant milestone: 10 million paying subscribers and more than 40 million active users across 56 markets. That’s a lot of people listening to a lot of music. To mark the occasion, Spotify has put together the infographic shown below. […]
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Never Fear Google Again: The Smart Person’s Guide to Guest Blogging
by David Coleman onIt’s simple really — at least in theory. You run a blog and want new material. Others out there want some new exposure. You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off. But there are shadows behind the glossy exterior […]
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Let’s Talk About Selfies
by David Coleman onSelfies — or, you know, pictures you take of yourself — are not just a slightly annoying trend, they’re also a business. In the latest episode of Mashable Minute, Elliott Morgan dives into the weird world of selfie economics! Be sure to check out Wednesday’s episode, in which Elliott tells us all of his darkest […]
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The Ultimate Guide to Email Marketing & Newsletters for Musicians & Bands
by David Coleman onEmail marketing is one of the most important elements of digital marketing for bands and musicians. Why? First of all, it’s one of the only forms of online communication between you and your fans that is entirely future proof and within your control. Think about it – you don’t own your Facebook fans or Twitter […]
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Overcoming the obstructionist
by David Coleman onWe all know the people in our organization who appear to make a living out of obstructing our progress. I have called them “Paid by the No.” Dane Cook calls them Karen. And whatever phrase you have for these serial obstructionists, they exist and they happen to be public enemy #1 to me. These co-workers […]
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Have YOU Seen Results With My Facebook Marketing Engagement Map?
by David Coleman onHave YOU Seen Results With My Facebook Marketing Engagement Map? Tell 1.5 MILLION PEOPLE about it! POST YOUR STORY BELOW & get free exposure for your business! We are celebrating YOUR success! With our upcoming event in Kansas City, we have advertising and marketing going all over the city of KC, to my 1.5 MILLION […]
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Tapping Into ‘Actionable Moments’ on the Mobile Web
by David Coleman onAccording to Forrester’s 2013 Mobile Trend report, identifying and serving customers during their “mobile moments” will be the key to success in 2014. And marketers have been increasing their mobile budgets significantly in order to move beyond static experiences and gain insights. Mike Svatek, CEO of Together Mobile, recently spoke to SocialTimes about how brands […]
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Measuring a User’s True Value [Infographic]
by David Coleman onSocial shares and pageviews influence social metrics that measure user impact and behavior, or social value. Social value is combined with lifetime value (LTV) — an estimate of how much money a person will invest in your business over a lifetime — to determine a user’s true total value (TTV). The resulting data can be […]
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Easy tech for your online gigs
by David Coleman on[This article was written by guest contributor James Wasem from Gigee.me] Your show, your gear. There are many variables when performing live events – the stage, sound, lighting, seating arrangements, and even the nerves of frantically getting ready for the show and then finally stepping in front of the audience. As you probably know by […]
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Being a Salesperson Sucks (Think Like a Farmer Instead)
by David Coleman onUgh. Do you feel like that on Mondays? You wake up, take the kids to school, and off to the office you drive. After downing several cups of coffee, you muster the inner strength you need every day to make a living. You start with the emails to prospects, make a few cold calls, and […]
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Quit adjusting yourself so no one feels threatened by you
by David Coleman onIn everything you do today, do it with purpose and passion. Don’t feel guilty when you decide to turn down a meeting, a ‘minute to connect’, an email, text or DM, when you know the person giving the invite really isn’t in alignment with your purpose and goal. Smile and move on. Be kind and […]
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Are You Addicted to Your Phone?
by David Coleman on[youtube http://www.youtube.com/watch?v=oaJ4Bj9FiSQ] You could be addicted to your Android phone. Thus, you should download an Android app that will make you stop using Android apps so much Something is flawed with that logic, right? Well, Elliott Morgan — the Channing Tatum of phone users — tries to make sense out of it in the latest […]
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Social Media Newsfeed: Facebook Advertising Deal | Twitter to Buy SoundCloud?
by David Coleman on[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive the Morning Social Media Newsfeed via email. Facebook, Publicis Groupe Reach Multiyear Deal (AllFacebook) Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, […]
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Make the Most of Your Email List
by David Coleman onOne thing a lot of indie artists procrastinate on is tackling their email strategy. There are lots of things you need to get your head around, from which platform or service to use, to what content to include, to how often to send emails. On top of that, you also need to figure out how […]
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If Quality Content is King, is Distribution Queen?
by David Coleman onA pressing question was the title of an Internet Week panel SocialTimes attended earlier today, a question that is relevant for content creators of all stripes. In a time when traditional news outlets are dealing with a broken business model and having to compete with social platforms for people’s attention, it seems that distribution through […]
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