“By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, […]
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Tips & Tricks
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How To Become a Digital Music Marketing Superhero
by David Coleman onToday, I am going to tell you a story about Jim O’RecordSales. Jim’s biggest responsibility is to ensure an album’s digital marketing is optimized to earn as many online purchases as possible throughout the entire release cycle (from pre-order, to release day and beyond). He is helping to release an album that is being sold […]
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4 Simple Steps to Handling Critique Like a Pro! – by Dreama
by David Coleman onFellow artists, I’m sure you can relate to unconstructive criticism. That awful feeling of someone seemingly attacking your creativity without rhyme or reason can leave you feeling pretty deflated. Critique is something all creatives will face from time-to time, and it’s easy to be particularly sensitive when coming up against somebody offering less than flattering […]
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The Patient is Bleeding. Do you Know How to Operate?
by David Coleman onYesterday I read one of the best blog posts I’ve ever come across and I’d like to talk about how it relates to musicians. If you haven’t read it yet, then I highly recommend you stop here and read ‘6 Harsh Truths That Will Make You a Better Person‘ by David Wong at Cracked.com. In […]
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How to sign up for Pandora AMP (Artist Marketing Platform)
by David Coleman onPandora launches free analytics tools for artists Pandora, one of the most powerful platforms for music discovery, has just launched the Artist Marketing Platform (also called Pandora AMP), providing free listener data to the 125,000+ artists whose music is played on the Internet radio service. If your music isn’t on Pandora yet, click HERE to […]
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Musicians – If You Believe This You’re Going to Have Problems
by David Coleman onI came across this image more than once on my Facebook feed, apparently first posted by No Treble. No disrespect to them, but I actually think posts like this only perpetuate dis-empowering misconceptions. Check it out and I’ll explain on the other side… I don’t buy this premise at all. In fact I think it […]
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How to Build a Prospect List (Like a Marketer)
by David Coleman onThis is a guest post. Vincent Clarke is a singer/songwriter and Content Marketing Specialist for USB Memory Direct. Granting a licence for the use of your music to media outlets is a great way to generate significant revenue and help give your career a boost. Films, TV shows, video games and advertisement agencies are always […]
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The Shocking Truth about Making It
by David Coleman onWhat does ‘making it in music mean’ to you and to us? We get daily emails from people that tell us they want to ‘make it’. They fall into several categories. The Musician Classes Many people genuinely fall into a class I’ll call the ‘bewildered’. They may or may not have talent and they may […]
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Cyber PR’s Three G’s – GREETING, GUTS & GETTING – How To Write An Effective Newsletter
by David Coleman onYou have a a lot on your plate as an independent musician. You’re trying to keep up with Twitter, come up with content for your next blog post, book shows, write tracks, and the list goes on. Probably the last thing you want to hear is how underrated the newsletter is and how you should […]
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What Artists Should Know About AudioKite
by David Coleman onHas this ever happened to you? You think you’ve written your best song yet, but an offhand remark from a friend plunges you into self-doubt. Wouldn’t it help to have feedback from music fans of your genre who have no incentive to sugar-coat their opinions? Sure, you say! I’ll just use SoundOut, or ReverbNation Crowd […]
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Make a Living From Your Music – 15 Expert Interviews
by David Coleman onI’m being interviewed this week on how you can make a living from your music. You can hear that interview and at least 14 more on the same topic from a range of music industry experts by visiting this site and signing up for the free summit And, the summit has already started so the […]
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13 Places To Share Your Music On Reddit
by David Coleman onYou are on Reddit right? You’re probably just a lurker. Like most of the Reddit audience. But if you’ve always wanted to join the conversation now is as good a time as any because we’ve found the 13 places you can share your music on Reddit. Remember Reddit is a community. That means that people […]
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Why is the Music Industry Hurting Those Who Make It Possible?
by David Coleman onThe issue of internships has become a hot topic in the music industry lately, and I, for one, welcome the debate. Normally, I try to not take any “political” stance when it comes to issues in the industry, as there are often pros and cons to everything; furthermore, I try to not alienate people with […]
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5 Critical Things to Keep In Mind for Your Newsletter
by David Coleman onIf you’ve read my last blog post, “How To Write the Engaging Newsletter You Should be Writing”, you’re probably in the process of drafting what will be one of the fundamental assets you will need to create a long-lasting career for yourself. Here are five things to keep in mind as you go through the […]
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5 Things Bands Need to Do in Order to Have a Thriving Scene with No Pay to Play
by David Coleman on**Guest post written by John Safari, President and Co-Founder of Orange County Music League. “A lot of bands complain about the music scene for one reason or another. In my opinion, most of these bands aren’t thinking of the bigger picture, or outside of their band for that matter. I started Orange County Music League […]
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Facebook Just Screwed You Again (What’s New?)
by David Coleman onSo, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you. They don’t care that you’ve paid them to get all those likes either! Despite the fact that Facebook have happily pointed out for years that all businesses […]
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Essential Tools and Tips for Branded Content on Instagram
by David Coleman onWhile only a small number of hand-picked partners have been selected to run sponsored photos on Instagram, the company’s methodical approach to advertising seems to be paying off. Not only is branded content resonating with consumers, but companies like Levi’s and Ben & Jerry’s have launched successful sponsored campaigns. Instagram Ads are still in early […]
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How To Freestyle Rap In Battles And Win
by David Coleman onModern day battle rap is largely based around prewritten lyrics. It’s become the norm. If you can therefore freestyle battle rap well, you instantly give yourself a huge advantage over the majority of other battle rappers. No longer will you have to think of all your lyrics before hand, then look silly when they say […]
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