Original article at violetjobs.com. Apply to the best UK music jobs, free.
How many times have you read about a cool new band who are about to change the face of music forever, usher in a revolution in popular culture and destroy everything we thought we once knew about art, style and ideology? How often does excitement fade to envious bemusement upon hearing the band’s EP and realising that we haven’t finally discovered the next Velvet Underground or The Clash, but rather a new King’s of Leon, if the King’s of Leon came from Hertfordshire and the singer’s mum writes for The Guardian. Sometimes, the hype machine is turned on before a band has even played a gig or released a demo. A band can have created less musical output than an average 7 year old with a new recorder, yet can still command the attention of the music press. Many new, undiscovered bands quite rightly wonder why they remain unknown while other, equally shit bands are showered in praise and press coverage. The answer, of course, is PR.
It is not the aim of this article to analyse the PR industry or the state of the music industry as a whole, but rather to offer up an idea to help new bands and musicians who are faced with a hypercompetitive market place. That said I would like to briefly explain where PR fits in the machinations of the industry, though you probably have heard this before.
The reality of the postmodern music industry is that the traditional barriers to entry have been removed and almost anybody can make and release music if they have a laptop and a bit of time. This creates a problem for traditional and new media because the sheer volume of music available is overwhelming and …Read the full story
Source:: Music Think Tank