Fifteen minutes, I mean six-seconds of fame is the new way into the music industry. Move over YouTube, Vine is the place to be. These looped six-second videos prove you don’t need a three-minute song or to be found by A&R staff. Here are a few Vine artists that paved the way.
Shawn Mendes is a Canadian singer turned Vine star. Mendes rose to fame by posting song covers on Vine. He has since been singed to Island Records, released an EP and studio album, won the 2014 Teen Choice award for Webstar, and headlined his solo tour.
Us the Duo, the husband and wife pop-folk duo, Michael and Carissa Rae Alvarado, took Vine by storm with #Us6SecondCovers. Us the Duo became Vine famous by performing medleys of top pop singles. In March of 2014 Us the Duo signed with Republic Records, as the first Viners signed to a major label. Us the Duo went out on their first headlining tour, reached #9 on the iTunes Pop Albums Chart, and has been featured on many daytime talk shows.
Tori Kelly slowly gained recognition posting videos on YouTube, but her career skyrocketed after her six-second “Sun Is Out” Vine video. Tori Kelly has toured with Ed Sheeran and Sam Smith. Kelly also wrote and recorded the song “Silent” for the big screen hit, The Giver. In 2014 she was featured on MTV’s Artist’s to Watch. Kelly plans on releasing her debut album in the spring of 2015.
Vine is just one example of how the music industry has discovered new talent. Vine was quoted as being the new Demo of 2014. It makes sense in a time when the music industry has shrinking budgets, with less …Read the full story
Source:: Music Think Tank