While only a small number of hand-picked partners have been selected to run sponsored photos on Instagram, the company’s methodical approach to advertising seems to be paying off. Not only is branded content resonating with consumers, but companies like Levi’s and Ben & Jerry’s have launched successful sponsored campaigns.
Instagram Ads are still in early stages of development in terms of scale, but the units are slowly becoming available to more advertisers. In June, Instagram announced plans to expand the ads into Canada, the United Kingdom, and Australia. However, in order for brands to be successful, they’ll need better insight into how people are engaging with and responding to their content.
Instagram Business Tools
Knowing how people feel about your photos and videos is an important part of evolving creatively. You don’t launch campaigns blindly; instead you study your existing content strategy to learn what’s working and what doesn’t. Only then can you feel confident that the content you’re publishing will help achieve your goals. This is particularly important when you’re paying for ads.
Over the coming weeks and months, Instagram will begin rolling out a new suite of business tools that will help brands better understand the performance of their paid and organic content on the network. These tools will provide value in three areas: Account Insights, Ad Insights, and Ad Staging.
In the first area, Account Insights, businesses will be able to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement. While this area includes organic posts, Ad Insights will focus the performance of individual paid campaigns through impressions, reach, and frequency.
With access to real-time campaign summaries and data, you’ll have a better understanding of how your target audience is responding to each of your posts. This information will have a significant impact on …read more
Source:: Sprout Social