Social media has left its mark on almost every industry, and major sporting events are no exception. Marketers know that events like the Super Bowl and Olympics receive exceptional amounts of attention from fans across the globe. As such, with the World Cup officially underway today, it’s once again the perfect time for brands to leverage that attention and piggyback on one of the most popular sporting events in the world.
The World Cup 2014 is poised to be one of the most social sporting events ever. Spanning an entire month, the event’s social buzz might event surpass that of the Super Bowl and Olympics combined. In fact, 90 percent of the world has already mentioned the World Cup, compared with 84 percent for the Olympics and 78 percent for the Super Bowl.
Here are some suggestions on how you can find social success during the World Cup.
Plan Ahead, Be Flexible
When it comes to live sporting events, it can be hard to pre-plan social content. But while timely and quick-witted messages can be a huge success, always make sure that your overall message is laid out in advance. Approach the World Cup just as you would with any other media campaign and consider all of the moments where it makes sense for your brand to join the conversation. That said, things can change rather quickly so make sure that your campaign is flexible and adaptable. You can keep your social team prepared for change by utilizing tools like Drafts in Sprout Social.
Two Screens Are Better Than One
For most sports fans, the World Cup will be a TV event and if you haven’t noticed, TV and social media go together quite well. In 2012, more than 80 percent of fans interacted with social sites while …read more
Source: Sprout Social
