Today, I am going to tell you a story about Jim O’RecordSales. Jim’s biggest responsibility is to ensure an album’s digital marketing is optimized to earn as many online purchases as possible throughout the entire release cycle (from pre-order, to release day and beyond). He is helping to release an album that is being sold across the major digital music outlets, with the largest and most powerful being iTunes.
Jim’s standard promotional plan includes marketing the album across social channels, YouTube, on the record labels website, in a press release, setting up an AdWords campaign targeted towards English speaking countries in which this artist has passionate followings, and to work with the artist’s managers to push the promotions on the individual artist’s website, social channels and wherever else they can.
From experience Jim knows that the link to iTunes within these promotions with a strong call to action is arguably the most important facet to drive sales. As music fans can be extremely impulsive, ensuring that the link to the music allows every fan to act on their impulse and buy the album in that moment is vital. If set up right, Jim also knows that each link can tell a story from those users, and help him with future marketing campaigns as well.
He knows that iTunes will pay commissions for referring people to their store to buy music, movies, apps and e-books. He has a hunch that by affiliating the links he includes in all of his online marketing, he can earn his record label some additional revenue on top of his normal record sales. He’s also heard that the iTunes Affiliate Program has some interesting reporting that should help him gain additional insight into his campaigns, and as Jim always says, …Read the full story
Source:: Music Think Tank