[The following article was written by Tyler Allen and it originally appeared on The Sonicbids Blog.]
I’ve harped way too often that your band is your brand, but it’s true. I’ve also said this in other posts, and I’ll say it again: Music is weird, man. It’s this art form that takes time and thought, plus it’s a form of self-expression, and that in itself is incredibly raw and real and beautiful.
In that same light, however, it’s how you make your money as well as the way you occupy your time and energy. Therefore, your beautiful, delicate artwork also has to be a structured brand that’s recognizable, alive, and constantly relevant. I don’t necessarily think this is a bad thing in the least, but it just requires that artists have a keen eye for what works and what doesn’t, and what’s good and bad for their careers from a marketing standpoint.
A logo is a huge selling point of your career. It gives fans a graphic representation of who you are. Your logo will be put on your albums, merch, website, EPK – everywhere! You likely already know this, so let’s skip to the point – how do you go about creating a memorable logo?
Keep it simple
Image via famouslogos.us
Minimalism isn’t only a great and classic method of design, but it also ensures longevity throughout your career. For instance, take the classic Beatles logo. It’s just black text on white (or occasionally white text on black), but that font is now instantly recognizable, and it worked with their early, suited-up phase as well as their more experimental times.
A lot of artists want to throw in an array of colors, designs, shapes, and other figures, but be careful. Keeping it simple and classic is effective.
Choose color wisely
Image …Read the full story
Source:: The DIY Musician