If you’ve launched a PR campaign, there are several ways to measure how successful it was or wasn’t, but the science is hardly exact. Know this going into it: you shouldn’t be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, and it’s no longer about record sales. You have to be able to understand the intangibles and things that live largely online.
Also, you can’t measure success in two months of effort. Educating the media about your music, especially if you’re a new band, via your PR campaign is a lengthy process. You have to have patience. While I, myself, prefer a “hurry the f@ck up” and “get it done” approach, not everyone works on my clock – especially the media – and I have to adjust and work on lots of follow-ups, check-ins, repeat emails, extended conversations, taking the temperature, etc. I can converse with a media outlet for six weeks or longer before a clip materializes – and that, my friends, is reality. So it’s also about the things you don’t see or hear.
These things don’t come quickly out of the gates unless you and your band are the rare case that blows up from the get-go. That doesn’t happen often, so don’t operate like it’ll happen to you. You have to lay the foundation, make sure it’s concrete, and go up from there.
You cannot measure your campaign by how many people come to your shows or through an increase in your tour guarantee, either. You have to look at a wide variety of things. And trust me, you’ll be able to know when it’s working. Asking yourself these five questions is a good start, …Read the full story
Source:: SonicBids Blog