How to Optimize Your Facebook Page Images for the News Feed

Earlier this year, Facebook introduced a more streamlined look for News Feed and Pages. While the latter made it easier for admins to access the features that are important to them, the News Feed revamp put an even greater emphasis on the images you share. As a result, brands have had to abide by a fresh set of image-sizing guides.

Although you’ve likely already made the necessary adjustments to your Facebook Page’s cover photo and profile image, the visual content you’re uploading might not be optimized for News Feed. In this article, we’ll review the sizing requirements for your Page’s assets and provide best practices for sharing News Feed-optimized content.

Cover Photos and Profile Pictures

It can be frustrating having to tweak your cover photo and profile image every time Facebook makes a design change, but working with the recommended heights and widths ensures that your Page looks fantastic.

The current size of cover photos is 851 pixels wide by 315 pixels tall. Uploading an image that’s smaller than these dimensions will result in stretching to meet the larger size. This means that an less than ideal version of your asset could be displayed. As a general rule, cover photos must be at least 399 by 150 pixels.

To ensure the fastest load times for your Page, your upload should be less than 100 KB. If you’re cover photo includes your logo or text, you can improve the quality of your image by using a PNG file.

Profile pictures are square and display at 160 by 160 pixels; however, the photo you upload must be at least 180 by 180 pixels. Uploading a square image is recommended, otherwise rectangular images will be cropped to fit a square.

Creative Examples

If you’d like to get creative with your cover photo and profile picture, the latter is located 23 …read more

Source: Sprout Social