Whether you paid thousands of dollars working with a great producer or made your own bedroom recording, chances are you want people to hear your music.
Over my 20 years in the music industry I’ve seen bands and even record labels make the same mistakes which ultimately prevent their record from standing a chance for success.
In order for people to hear your music and increase the chances your album or EP release will be a success, you need to create a solid plan before you release the record.
1. Do NOT release the record the same day you receive your masters back or your CDs arrive on your doorstep.
This is the #1 mistake we see bands make. You’ve spent months, if not years, on your album and you just want people to hear it. I get it. However, as counterintuitive as it may seem, you greatly reduce the amount of people hearing your music by releasing it right away.
Do you think bands like Phoenix or MGMT released their records this way? No. Their record labels planned well in advance and released the record at the most advantageous time while building a buzz in ADVANCE with press and their fans.
You should begin by announcing your release date 3-6 months in advance to meet media deadlines, create awareness, and begin building a buzz.
2. Make a list and check it twice.
First things first, you should be sending your music to bloggers and magazines to increase your fanbase. And that begins with targeting the right media contacts.
Research the best publications for your type of music and then send it to the person who seems most likely to cover it. If you want a review, send it to the music editor or reviews editor. If it’s a specific writer, drop them a line telling them …read more
Source:: Music Think Tank