Back in 2013, Ben wrote about Facebook’s Custom Audiences feature and how seamlessly it can integrate with MailChimp accounts. A lot has happened since the tool launched—at MailChimp, and probably at your business too. So if you missed the integration when it was new, or if you’re one of the few million new users we’ve added over the last few years, we thought you might like a refresher. Plus, we’ve been using Custom Audiences ourselves, so we’ve got a few lessons learned to share.
Getting started
To set up your own Custom Audience, log in to the Facebook ads manager, scroll down to Audiences, click the green Create Audience button in the top right corner, select Custom Audience, and then choose Customer List. After that, you’ll see this screen:
From there, select Import from MailChimp, and then log in to your MailChimp account. We’ll automatically send your MailChimp list over to Facebook, so you don’t have to worry about exporting and re-importing anything.
Wait, but why?
One of the best parts of Facebook Custom Audiences is how well it scales: it’s as good a fit for the average small business with just a few thousand people on their list as it is for a growing mid-size business with hundreds of thousands of subscribers. For that matter, we use it at MailChimp to connect with our 8 million customers.
Shades of “not only am I the president, I’m also a client” aside, the tool has helped us reach our current customers in new places, educate them to become better MailChimp users, and more effectively reach potential users. Here are just a few of the ways we use Custom Audiences:
Turn novices into power users
It can be tough to regularly and efficiently communicate with the 8 million people and businesses who …Read the full story
Source:: Mail Chimp