By definition, Pinterest is still a startup — a very healthy startup valued at $5 billion, according to ReadWrite. Indeed, the visual search engine has shown consistent growth, and now it’s time to validate its ad-based business model.
Such validation shouldn’t be difficult. Pinterest has already proven itself a powerful driver of retail traffic, both in volume and in average order value. According to analysts, the visual nature of Pinterest is part of what makes it engaging and retail driven. In fact, it’s the well-organized and rich visual content that enable the site to thrive.
And now, according to New York, Pinterest is sneaking up on the big boys. While the media doesn’t give the network much respect, says contributor Kevin Roose, Pinterest is eating its competitors alive. He also points out that Pinterest’s design and user base is about as perfect as any social network can get for marketing and sales conversion.
Imagine for a second that you’re a Fortune 500 marketing executive trying to dream up the perfect social network for selling stuff to people. Ideally, you’d want that social network to be filled with women between the ages of 19 to 39 (since women make an estimated …read more
Source: Social Times