This might surprise you. (It surprised me.)
Since being released in February, Parallax Pro has been the top-selling child theme for Genesis.
No, that’s not what is surprising.
Parallax Pro is a gorgeous theme and the web is smitten with parallax effects. (Plus, the worst fears about parallax are unfounded.) Its enormous sales numbers are expected.
It is sexy — interesting, appealing, exciting. And sexy sells.
Now the surprise.
Would you believe that Executive Pro and Enterprise Pro — two child themes for Genesis that seem to revel in being decidedly unsexy — are also among the best sellers in the StudioPress portfolio?
Believe it.
In fact, Executive Pro is number two on the list, right behind Parallax.
Here’s why …
Sexy sells … but so does smart
Shakira is a sexy woman. (In addition to being a wife, a mother, a humanitarian, and a seemingly pleasant and nice person.) We can all agree on this right?
And she sells. Records, concert venues, merchandise, and now even TV shows.
Shakira’s look, her moves, her voice, her aura — heck, even her name — combine to create a visceral reaction.
And that visceral reaction leads to people taking action.
Emma Stone also makes people take action.
She’s a bona fide A-list actress, she stars in hilarious viral videos, she dates her handsome co-stars.
But you wouldn’t exactly call her sexy. And neither would she, in fact. “I’m not there to be the token sexy girl,” <a target=_blank rel="nofollow" …read more
Source: Copy Blogger