marketing

With the rise of digital merchandising comes a lot of look alikes. Everyone wants “in” on the successful artists‘ career – sometimes this means the illegal download and/or streaming of music or, a taking things a step futhe by counterfeiting merchandise for profit. Counterfeit merchandise is one of the most active ways “fans” are mooching […]

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UPDATE – Today, the U.S. House Judiciary Committee chaired by Bob Goodlatte (R – VA) begins the first of two important hearings on music licensing. The arguments will shape copyright reform and the royalty paid for decades. The hearings will be streamed live on the House Judiciary Committee site starting at 10AM ET. While representing […]

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For all the talk about illegal streaming, takedown notices and royalty rates, the amount of counterfeit music related merchandise available on websites like Amazon is almost hard to comprehend. This situation is holding back new revenue opportunities and damaging the artist-fan relationship. So, where is the outrage from the industry? How come artists, suppliers and […]

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A few years ago, many people saw Pinterest as simply a visual bookmarking service used to collect recipe and fashion inspiration. Since then, it has attracted an audience that’s now in the millions. While it’s still used for inspirational purposes, brands now know how to integrate their content and convert Pinterest Pins into sales. There’s […]

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I have to say I was delighted to discover that Fania Records is not only back in business but is again going strong. Last time I checked their CDs were in short supply and the company was in probate court. Acquired in 2005 by Emusica and then sold to Codigo Music in 2008, a revived […]

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Brooklyn Bowl is one of the more interesting venue success stories of late with its combination of bowling, music and quality service. Having already expanded to London and Las Vegas, the early questions about Brooklyn Bowl’s chances for success have long been answered. Fast Company recently checked in with founder Peter Shapiro who shared “7 […]

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The first in a new ongoing series that looks back at a decade of Hypebot posts covering the news and opinions that shaped the music industry. From July 26, 2005 – “Widespread broadband adoption combined with the digitization of music and the emergence of portable digital music players is fundamentally changing the music industry,” acorrding […]

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Gigging is, without a doubt, a critical income stream for every artist. Securing gigs is extremely competitive, but going in with a plan can give you the jumpstart you need to close the deal. Collaboration, networking, and a proactivity can unlock the door to venues you never saw yourself playing in when used efficienty – […]

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On June 5th at its annual meeting of stockholders, Live Nation‘s shareholders elected CEO Michael Rapino, Mark Carleton, Jonathan Dolgen, William Morris Endeavor chief Ari Emanuel, Ted Enloe, Jeff Hinson, Peggy Johnson, Jim Kahan, Greg Maffei, Randall Mays and Mark Shapiro to serve on the board of directors of the live entertainment giant for the […]

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[This article was written by Maryann Harman, founder of Music with Mar., Inc.] In “So you think you can record children’s music?“, I wrote about how just because you are a musician doesn’t mean you can write children’s music. It seemed fitting to have that blog followed by “What Do I Need to Know About […]

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Make more money from your music — sell it as sheet music A couple year ago, Beck released an entire album’s worth of new material as sheet music. No official recordings. Just the paper and notation. Thousands of artists around the globe interpreted that sheet music to make their own own versions of the songs. […]

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In today’s music industry, gigging is a huge revenue for a lot of indie musicians. Unfortunately, there’s also a lot of competition for the limited gigs available. Just standing out of the crowd of talented performers can be a challenge, especially when you’re trying to grow into cities and towns you’ve never played before. If, […]

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Zoe Keating Faces A New Challenge, Can You Help? Must Watch: John Oliver On Net Neutrality Beats Ian Rogers, Trent Reznor To Move To Apple Rolling Stones Pay Backup Singers $57.48 For Show Apple iOS8 Adds Shazam But No Beats Music Apple Adds HD Audio Top 25 Artists Under 25 66% Off Spotify Premium …read […]

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3 Undiscussed Game Changing Elements Of The Merger Of Apple and Beats Upward Spiral: The Future of Music And Advertising In Cars Everybody Needs NPR So Georgia State Is Ending Daytime Student Programming Of College Radio …read more Source: Hypebot.com     

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Lindsey Stirling On YouTube As A DIY Platform: “I can be the kind of artist I want to be.” After SoundCloud Deletions, Kaskade Plans His Own Music Platform YouTube Battle Escalates, Indies Turn To European Commission For “Emergency Assistance” Musicians: Here’s How to Get Started Sharing Your Awesome Pics and Videos On WhatsApp Mayo Music: […]

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Dave Cool | 18 Ways Musicians Can Make Money Simon Tam | 2 Things That You Can Do Today to Start Making Music Industry Contacts Brian Hazard | What Artists Should Know About AudioKite …read more Source: Hypebot.com     

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John Oliver’s Funny, Smart And Dead-On Explanation Of Net Neutrality Zoe Keating Faces A New Challenge, Can You Help? Apple iOS 8 Adds Hands Free Shazam Song Recognition, But No Beats Surprises Ian Rogers and Trent Reznor: Making Move To Apple Apple Quietly Adds Lightning Lossless Audio Capability MORE: Hypebot’s Music Industry News and Jobs […]

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We’ve got a big recap for you today. It’s time to get caught up on this week’s biggest social media news stories. First up we’ve got several success stories, including those from nonprofits, the Minnesota Opera, and brands like Chobani, GE, and Disneyland. You can also catch up on our Community Manager Tips From the […]

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