marketing

Have YOU Seen Results With My Facebook Marketing Engagement Map? Tell 1.5 MILLION PEOPLE about it! POST YOUR STORY BELOW & get free exposure for your business! We are celebrating YOUR success! With our upcoming event in Kansas City, we have advertising and marketing going all over the city of KC, to my 1.5 MILLION […]

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According to Forrester’s 2013 Mobile Trend report, identifying and serving customers during their “mobile moments” will be the key to success in 2014. And marketers have been increasing their mobile budgets significantly in order to move beyond static experiences and gain insights. Mike Svatek, CEO of Together Mobile, recently spoke to SocialTimes about how brands […]

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Social shares and pageviews influence social metrics that measure user impact and behavior, or social value. Social value is combined with lifetime value (LTV) — an estimate of how much money a person will invest in your business over a lifetime — to determine a user’s true total value (TTV). The resulting data can be […]

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[This article was written by guest contributor James Wasem from Gigee.me] Your show, your gear. There are many variables when performing live events – the stage, sound, lighting, seating arrangements, and even the nerves of frantically getting ready for the show and then finally stepping in front of the audience. As you probably know by […]

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Ugh. Do you feel like that on Mondays? You wake up, take the kids to school, and off to the office you drive. After downing several cups of coffee, you muster the inner strength you need every day to make a living. You start with the emails to prospects, make a few cold calls, and […]

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In everything you do today, do it with purpose and passion. Don’t feel guilty when you decide to turn down a meeting, a ‘minute to connect’, an email, text or DM, when you know the person giving the invite really isn’t in alignment with your purpose and goal. Smile and move on. Be kind and […]

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[youtube http://www.youtube.com/watch?v=oaJ4Bj9FiSQ] You could be addicted to your Android phone. Thus, you should download an Android app that will make you stop using Android apps so much Something is flawed with that logic, right? Well, Elliott Morgan — the Channing Tatum of phone users — tries to make sense out of it in the latest […]

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[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive the Morning Social Media Newsfeed via email. Facebook, Publicis Groupe Reach Multiyear Deal (AllFacebook) Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, […]

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One thing a lot of indie artists procrastinate on is tackling their email strategy. There are lots of things you need to get your head around, from which platform or service to use, to what content to include, to how often to send emails. On top of that, you also need to figure out how […]

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A pressing question was the title of an Internet Week panel SocialTimes attended earlier today, a question that is relevant for content creators of all stripes. In a time when traditional news outlets are dealing with a broken business model and having to compete with social platforms for people’s attention, it seems that distribution through […]

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In an Internet Week panel hosted by Vice this morning, media people got together to discuss the rise of online video. “Digital video is a different kind of medium, said Richard Wolffe, executive editor of msnbc.com. “The video experience on devices is much more immersive, much more immediate.” Perhaps those qualities are what attracts the […]

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From status updates to full-fledged campaigns, your content strategy has been a major focus of marketing this year. Brands rely on content to drive awareness, build communities, and reach sales goals. As such, you’re tasked with publishing content that not only resonates and provides value, but also spreads through shares, likes, retweets, and so on. […]

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[This post, written by Gretchen Peters, is part of a series of letters from established artists to young musicians. Gretchen is a Nashville-based recording artist and Grammy-nominated songwriter. She’s released a number of great solo albums, and also composed hits for Martina McBride, Faith Hill, Etta James, Trisha Yearwood, Patty Loveless, George Strait, Anne Murray, […]

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By definition, Pinterest is still a startup — a very healthy startup valued at $5 billion, according to ReadWrite. Indeed, the visual search engine has shown consistent growth, and now it’s time to validate its ad-based business model. Such validation shouldn’t be difficult. Pinterest has already proven itself a powerful driver of retail traffic, both […]

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As more consumers cut the cord in search of alternative forms of entertainment, video game live-streaming site Twitch has experienced impressive growth. In 2013, the service had more unique monthly users than Netflix and Hulu, and it jumped into the top 15 online services recently, passing HBO Go in terms of bandwidth. Now, YouTube is […]

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If you’ve been eyeing someone on Facebook whose profile doesn’t list a relationship status, the company is making it easier (or possibly more awkward) to find out if he or she’s single. Facebook has rolled out a new “ask” feature for those profile pages that don’t list relationship statuses. The owner of the page doesn’t […]

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Journalist John Temple is the former managing editor of digital operations at The Washington Post. He is recognized in the industry for both his editorial and business expertise. Under Temple’s leadership, the Rocky Mountain News won its first Pulitzer Prize. For the past several months, Temple has been a senior fellow in the John S. […]

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YouTube’s acquisition of live streaming video platform Twitch for $1 billion is all but confirmed. Users can log onto Twitch to watch other users play video games — which may provoke the question, who would want to watch someone else play video games? As it turns out, a lot of people. More than 1 million […]

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