marketing

If you believe you can build a strong brand and closer relationships with fans by giving your music away, then BitTorrent Bundle was designed with you in mind. Filmmakers, writers and even Berklee College of Music have taken advantage of this promotional tool with built-in email collection and monetization but musicians have remained the primary […]

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Hypebot’s previously posted insights from The Great Escape convention with advice for indie labels and a reminder of the importance of email lists for fan relations. Another panel offered unique tips for building your fanbase that get a bit more nuanced than the typical advice on offer. They include pointers for finding your own approach […]

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Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly […]

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From Beats to Pandora “personalized” is streaming music’s buzzword of 2014. iHeartRadio, Clear Channel’s free digital music service, joined the fray today launching new iOS and Android apps designed to give users a more personalized experience via “enhanced algorithms”. Among the updates is “For You”, which adds a genre selection tool for tailored station recommendations. […]

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Four things a new artist can do for a year before launching a campaign As an independent artist in the online community, it’s hard not to notice all the active and successful crowdfunding campaigns happening all over the social networks. In fact, I was quite taken with a podcast interview with Benji Rogers, the founder […]

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The issue of how a music service like Beats Music can distinguish itself is a tough one. Unless you buy into their playlists being something special as compared to all the other playlists, there’s not much else there that’s unique. But what is unique isn’t in the service, it’s in the relationships between people like […]

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Last night Canada was in the spotlight at the MusicMusic Video Awards 2014. Canada’s MTV named Drake and Hadley the big winners in a show that also showcased many up and comers. MuchMusic Video Awards Winners 2014 Director of the Year: Amos Leblanc & Ohji Inoue for Thug Li’s “Run This” International Video of the […]

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Can Streaming Music Innovation Be Supported By The Industry Without Reducing Licensing Fees? Amazon Prime Music Is Here And It Underwhelms But Not In A Bad Way Is Digital Payola Involved In Music Discovery and Recommendation? …read more Source: Hypebot.com     

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James Moore | 7 Dangers To Watch Out For When Considering Music Promotion Services Dave Kusek | Get More Gigs Andy Young | Counterfeit Merchandise: The Music Industry’s Unspoken Challenge …read more Source: Hypebot.com     

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CEO Ethan Diamond On Bandcamp’s Success and Why It’s Working 7 Tips For Marketing Your Music On Streaming Services An Introduction To Bitcoin For Indie Musicians Making Music Xray Work For You MORE: 5 Tips For Building A Fanbase Online Kickstarter Introduces Creator Handbook 9 Tactics For Building and Keeping Your Band’s Twitter Following …read […]

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Every Serious Musicians Needs These 6 Contracts Why Music Labels and Publishers Chronically Miss Out On Licensing Opportunities Major Shakeup At EDM Giant SFX Entertainment Look What Disc Makers Is Reintroducing This Week Tango Launches Channels With Spotify, Vevo, 8tracks and OK Go Among Launch Partners MORE: Hypebot’s Music Industry News and Jobs Timeline For […]

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We’ve wrapped up another exciting week! Whether you’re about to unplug or just coming back, here’s this week’s top social media stories. Below you’ll find articles that highlight some of the new changes Facebook is making to ads and how brands can leverage them. You’ll also find some more great tips from our community manager […]

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James Moore | 7 Dangers To Watch Out For When Considering Music Promotion Services Dave Kusek | Get More Gigs Andy Young | Counterfeit Merchandise: The Music Industry’s Unspoken Challenge …read more Source: Music Think Tank     

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When you set up an ad on Facebook, you’re asked to choose your goal. That ad is then designed to help you be successful, whether that means driving sales on your website, getting people to install your app, or building your brand through Page engagement. But just as you’re given the option of creating a […]

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Music Ally spoke recently with Ethan Diamond about the phenomenal success of Bandcamp. In fact, Bandcamp has grown from success to success from indie ecommerce to social destination to streaming music on mobile. It’s a company that’s based its approach on the needs of the artists and the community and that approach has paid off. […]

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Music crowdfunding campaigns of note include a new campaign from GWAR for a GWAR-themed restaurant featuring such delights as GWAR-B-Q. Don Cheadle is also leading a new campaign for a film about an episode in the life of Miles Davis that he will direct. Plus there’s great news from Wearhaus whose $75,000 crowdfunding campaign for […]

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A couple weeks ago we talked about how to get the media’s attention so your music will have more opportunities to be heard. But do you really think the majority of your potential fans are reading all of the trendy magazines and blogs that cover your genre of music? Probably not. Your average listener doesn’t […]

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By Patrick Hertz of Tinderbox for the Sonicbids Blog. As you (hopefully) know by now, Twitter is one of the best online marketing tools you can have in your band’s toolbox. It’s a free and simple way to communicate directly with your fans, but you’ve got to be strategic about when and how you use […]

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