WEDNESDAY 6.19.2014 Music Business News & Views From Around The Web CLICK HERE Updated Continuously @ Hypebot’s More News Tab …read more Source: Hypebot.com
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Schools and Social Media
by David Coleman onSocial Media is no longer a buzzword, a “new fad”, or the next wave of…well, anything. It’s a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your […]
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Pinterest Works for Local Too, These Businesses Prove It
by David Coleman onThere’s no denying the power of Pinterest when it comes to capturing the attention of consumers. We’ve seen dozens of success stories from brands across industries, and tools like Rich Pins make the platform especially valuable for retailers. Online retailers have been pinning like crazy, utilizing Pinterest as a means of displaying and selling their […]
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SoundExchange Names Digital Radio PULSE Award Winners: Lorde, The Neighbourhood, Macklemore & More
by David Coleman onSoundExchange today announced the recipients of its inaugural 2104 SoundExchange PULSE Awards: Lorde, The Neighbourhood, Macklemore & Ryan Lewis, CHVRCHES and Lindsey Stirling. The SoundExchange PULSE Award recognizes breaking artists on digital radio. The awards were given based on data provided to SoundExchange by more than 2,500+ digital radio providers (Internet radio, satellite radio, and […]
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Could “Just The Right Amount” Of Fake Twitter Followers Be Just What You Need?
by David Coleman onAlthough I’m definitely against buying fake social media followers and feel it’s both a bad personal and professional move, I feel obligated to share this bit of evidence in support of buying Twitter followers in limited amounts. It’s only one case but its key point is that buying fake followers can give your organic following […]
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How to Start a Twitter Account for Your Business
by David Coleman onEvery business should be on Twitter. It’s a powerful tool for companies of every shape and size to reach out to customers, promote their brand, and connect with the rest of their industry. If the social media world is a little overwhelming to your brand and you’re not sure how to get started, here’s a […]
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Spotify Asks Advertisers To Pay More So Listeners Can Hear (Almost) No Ads
by David Coleman onSpotify wants sponsors to pay so that listeners will be interrupted by fewer ads. The streaming music service is pitching a new ad unit that would eliminate all the ads on an entire playlist if the user will watch one mobile video spot. With the vast majority of Spotify users opting for free service and […]
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YouTube To Gross $7.2 Billion This Year, But Indie Labels Are Asking Too Much…
by David Coleman onWith the launch of YouTube’s paid subscription music service appearing to be just days away, and Google’s battle with the independent music sector heating up, it seems like the appropriate time to take a look at YouTube’s impressive revenue record. Even before Google adds income from a new paid music service: YouTube will bring in […]
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Music Tech Startups: Artiphon Wins Award, Songvice Graduates, Shuttersong Makes V2V Finals
by David Coleman onDespite the many challenges, music tech startups continue to appear in a wide variety of forms from software to services to hardware. Recent noteworthy accomplishments include a Pando Choice Award for Artiphon, Songvice’s graduation from Amsterdam’s Rockstart accelerator and a spot in the V2Venture pitch competition for Shuttersong. Artiphon Wins Pando Choice Award Artiphon INSTRUMENT […]
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Why Willis Earl Beal is leaving his label for CD Baby
by David Coleman onIn just a few years, Willis Earl Beal has built up quite a buzz, put out two critically-celebrated albums, played the starring role in the film Memphis, and performed at major music festivals and on TV shows such as Jools Holland. Now he’s decided to leave his label in order to release his next album, […]
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How One Generation Was Single-Handedly Able To Kill The Music Industry
by David Coleman onAlbum sales used to be the favorable metric when calculating an artists success or failure, but with that business model long since out the window, new artists are fighting to stay relevant. Through mobile sharing apps, livestreams, and third party downloading sites, millennials have upped the demand intensely over the last decade. Knowing how to […]
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iHeartRadio Passes 50 Million Registered Users
by David Coleman onClear Channel’s iHeartRadio, the digital music and live radio streaming service, today announced that it has surpassed 50 million registered users. iHeartRadio reached this milestone in three years – faster, according to the company, than any other streaming music platform and even faster than Twitter and Facebook. Of course, having America’s largest broadcast radio group […]
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Come party with CD Baby this Friday!
by David Coleman onYou’re invited to our FREE party! Come hang out with the CD Baby crew, watch five of our employee artists perform, and grab some free CD Baby gear. If you’re going to be in Oregon or Washington this weekend (heck, even if you’re from further away and just feel like traveling) — come check out […]
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How One Generation Was Single-Handedly Able To Kill The Music Industry
by David Coleman onWe’re in the midst of the greatest music industry disruption of the past 100 years. A fundamental shift has occurred — a shift that Millennials are driving. For the first time, record sales aren’t enough to make an artist’s career, and they certainly aren’t enough to ensure success. The old music industry clung desperately to sales to […]
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How Brands Can Join the World Cup Frenzy on Social
by David Coleman onSocial media has left its mark on almost every industry, and major sporting events are no exception. Marketers know that events like the Super Bowl and Olympics receive exceptional amounts of attention from fans across the globe. As such, with the World Cup officially underway today, it’s once again the perfect time for brands to […]
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With 100 Million Bundles Delivered, BitTorrent Bundle Is An Established Force In Music Marketing
by David Coleman onIf you believe you can build a strong brand and closer relationships with fans by giving your music away, then BitTorrent Bundle was designed with you in mind. Filmmakers, writers and even Berklee College of Music have taken advantage of this promotional tool with built-in email collection and monetization but musicians have remained the primary […]
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5 Fanbase Building Tips From The Great Escape
by David Coleman onHypebot’s previously posted insights from The Great Escape convention with advice for indie labels and a reminder of the importance of email lists for fan relations. Another panel offered unique tips for building your fanbase that get a bit more nuanced than the typical advice on offer. They include pointers for finding your own approach […]
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6 Myths About Social Sharing
by David Coleman onConsider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly […]
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