According to Forrester’s 2013 Mobile Trend report, identifying and serving customers during their “mobile moments” will be the key to success in 2014. And marketers have been increasing their mobile budgets significantly in order to move beyond static experiences and gain insights.
Mike Svatek, CEO of Together Mobile, recently spoke to SocialTimes about how brands can inspire actionable moments using the mobile Web.
“Mobile is becoming not only the new digital hub but also the bridge to the physical world, which is why mobile will affect more than just your digital operations — it will transform your entire business,” said Svatek. “Social media sharing and multiple screen use make it difficult to grab the attention of consumers, so brands need to make an impact in a matter of seconds.”
Micro-moments occur each time mobile users reach for their smartphones:
You’re standing the checkout line. On the subway. Waiting for your no-whip latte to be served. These micro-moments are more frequent and consume more of our time each day than we may think.
In fact, my own experience shows that I spend 81 minutes each day in blocks of time that are 3 minutes or less, doing these types of tasks. …read more
Source: Social Times