Jay-Z’s ambitions for TIDAL has triggered a lot of discussion about how streaming models can evolve. One focus has been exclusives with a number of references to TIDAL ‘doing a Netflix’ by commissioning exclusives. Netflix can attribute much of its growth over the last couple of years to its flagship ‘Netflix Originals’ such as ‘House Of Cards’ and ‘Orange Is the New Black’. It is an appealing model, but…
Guest Post by Mark Mulligan on Music Industry Blog
There are three main types of exclusives:
1. Service Window: album is released exclusively to a single music service for a fixed period of time e.g. only on TIDAL for 1 month
2. Tier Window: album is released across one type of music service tier before others e.g. only on paid subscription tiers for 3 months
3. Service Exclusive: music service acquires exclusive rights to an album so that it will never appear anywhere else unless the service decides to let it
The first two will become increasingly common components of the streaming landscape over the next couple of years. Daniel Ek and Spotify fought a brave rear guard action against Taylor Swift and Big Machine to ensure the Tier Window model did not carve out a …Read the full story
Source:: Hypebot.com