We’ve got a lot of great articles for you, including the reward of reaching senior citizens on social and complete guide to targeting on Twitter. You’ll also find a handful of inspiring stories, such as how financial brands can benefit from Pinterest and how VolunteerMatch brings individuals and organizations together. Plus, we interviewed the digital director for the Rainforest Action Network about how Sprout Social makes his job easier. So grab a cup of coffee and get caught up on this week’s biggest social news stories.
Rise to the Challenge and Reward of Reaching Senior Citizens on Social
More and more classes are being held to train senior citizens how to use online tools like Facebook and Twitter. Beyond email, seniors are searching on Google, browsing on Facebook, and watching videos on YouTube. But despite becoming increasingly savvy online, this group is often overlooked by social media marketers. [Read More…]
Your Complete Guide to Targeting Promoted Products on Twitter
Brands have been using Twitter for years to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information. Building an active community through true, mutual engagement is always the most foundational strategy, but with more than 255 million active members, you sometimes want to invest in rising above the noise. Everyone is competing for attention today, and despite your best efforts, sometimes you might choose to rely on amplification tools. [Read More…]
How Financial Brands Can Benefit From Using Pinterest
Pinterest was an immediate hit among fashion, food, and design brands, and we’ve seen how others have benefited. With incredible growth and a wealth of success stories, it’s hard to believe that there are still some industries that haven’t embraced it yet. Currently, only a small portion of financial institutions are active on the platform. They might not seem …read more
Source: Sprout Social