As of 2014, electronic dance music has turned into a $6.2 billion global industry. Simultaneously, producing and making music have become far easier than when New Order dropped “Blue Monday” in 1983: old, physical, analog equipment has been replaced by easily accessible and affordable software. And with the internet as your audience, bedroom producers have taken the music world by storm.
Anyone with the acumen, then, has potential to become a dance music producer. But the bigger the genre becomes, the more sharp its divisions – even down to the BPM and type of synths used. Your sound is your brand – and thus the most important facet a producer has to establish.
Finding your niche
In the present time, electronic dance music has never been more visible – or divided. The traditional underground scene – one associated with warehouse parties, faceless DJs, and dancing rather than a “hands in the air” rock concert aesthetic – remains, but has turned into a code word for deep house, minimal techno, and nu-disco; anything outside gets shoved into “mainstream” or “indie” fields regardless of a producer’s visibility.
“Mainstream” EDM, by contrast, may be inspired by decades of underground dance, but the wording and atmosphere have shifted: think bottle service nightclubs, even in smaller cities like Hartford, CT, or large-scale music festivals, and chord-based, louder, more euphoric trance, progressive house, big room, electro, trap, and dubstep. Frequently, these sounds make their way into Top 40 radio fodder.
Consider these three tips when trying to determine who your fanbase will be, in which clubs you’ll be able to DJ, and, ultimately, who will buy your records:
1. Dance music listeners tend to be fickle, often identifying an artist by a particular sound.
For instance, Avicii …Read the full story
Source:: SonicBids Blog