FORBES reports, “VEVO, the YOUTUBE-style video platform owned by most of the major record labels in the music industry, announced today [5/25] that it is planning on shuttering its consumer-facing website and its consumer-facing apps. It isn’t clear exactly when these items will be gone, but they are not long for this world… though that’s not to say that VEVO is disappearing or closing as a brand.” For now, VEVO’s content will remain on YOUTUBE, which is where most users were viewing it, anyway.
The company made the announcement in a blog post on its website, writing, “Going forward, VEVO will remain focused on engaging the biggest audiences and pursuing growth opportunities.” The statement also revealed that VEVO’s “catalog of premium music videos and original content will continue to reach a growing audience on YOUTUBE,” and that those at the video-focused firm “are exploring ways to work with additional platforms to further expand access.”