There’s no doubt that LinkedIn is a useful social network, especially for business professionals. The service is known for providing exceptional networking and recruiting opportunities, driving referral traffic, and establishing leads. Regardless of whether it’s marketing, recruiting, or sales related, businesses are always looking for ways to improve results.
While many of LinkedIn’s best tools are available to you at no cost, you do have the option of upgrading to a premium account that includes access to features that can help achieve those goals.
If you’re currently on the fence about upgrading to LinkedIn Premium, or if you’re not sure which premium account is the right fit for your needs, read on as we describe the different options available, as well as their advantages. LinkedIn currently offers four levels of premium memberships, but we’re focusing o the three most relevant to businesses. You can read more about the job seeker option on LinkedIn’s website.
Business
The Premium Business Account is likely the best overall option for most of your general networking needs. Once selected, you’ll have access to three different types of plans: Business, Business Plus, and Executive. You can visit the site to see a full breakdown of each business plan.
The latter is the most costly at $74.99 per month, but it’s also the most robust option. As an Executive Premium Account holder, you’ll have access to a wide variety of visibility, reach, and search tools. That said, if you’re not performing regular outreach (InMail messages) or utilizing saved search alerts on a daily basis, you can probably get away with a Business Plus plan ($47.99 per month).
Recruiters
If you rely on LinkedIn primarily for recruiting, then you’ll want to explore the different Premium Recruiter plans which provide you with great outreach …read more
Source: Sprout Social
