The past few days, I had been working on a blog post for Arms and Sleepers‘ new single “Swim Team,” but with each passing moment, the stats on the Soundcloud player for the single keep changing drastically. And here I am now, thinking “Screw it!” because I just want to celebrate all that’s happened in one short week.
Last week, we announced the upcoming Arms and Sleepers record Swim Team, which is out on Fake Chapter Records on October 28th, and premiered the title track on Earmilk. Since then, many publications, blogs, radio stations and friends have been approached with the news (no press releases – just good ol’ personal emails), and the results speak for themselves: the band has received coverage all across North America and Europe, and the single reached over 21,000 plays in one short week, growing steadily at 3-4k plays each day. For comparison, AAS’ pervious single, “Hurry Slowly” (which is easily one of the highlights of the album) reached 12,000 plays in 5 months.
“20,000 Plays In One Week” is my very own “Power Level 9000!!!” because I am beyond ecstatic over what’s happened. I would say I’m surprised, but I have seen what a good marketing plan and publicity can do for an artist over the years I’ve been working in the music industry. There is no doubt in my mind that hiring a publicist is one of the most important things a band or artist can do to take their careers to the next level.
The magic formula? A solid marketing plan and hard work. I couldn’t be prouder of what’s happened this past week, and I can’t wait to see what happens with this campaign in the next few months. Hit me up if you have any questions, via email or …read more
Source:: Alueda.net