Recently I took notice of some ‘less than optimal’ image choices around the web and started to take a look at ways to improve some of my own going forward.
Here are some of the more useful insights I’ve found over the years and in my recent search with some tips thrown in from my friend, photographer Michael Rababy.
Take note of sight lines
It’s natural and difficult to resist following the eye line of another person. When we use images of people looking in a particular direction it’s important to make sure they’re looking in a direction that we want our audience to look.
Always consider the context
In what ways is the image going to be displayed? Is it going to be rendered in different sizes like the profile pic for your Facebook fan page? If so then it’s improtant to consider how it will look at the sizes that it’s going to show up as.
It’s best to have something that grabs you from afar and stands out on a cluttered web page. Close-up and quickly identifiable images work well. Intricate, subtle details can get lost.- Michael Rababy
Do these images have much impact at this size?
This is a little more like it:
Notice images that generate gut-level feelings even at small sizes. Full band shots don’t usually translate well as thumbnails. Faces or other images that produce an emotion tend to have much more impact.
Be aware of primal instincts
Photo by Michael Rababy
Susan M. Weinshenk points out in the book Neuro Web Design that as a product of our evolution, there’s a part of our brain that unconsciously is always scanning for 3 things: threats to our safety, food, and opportunities for sex.
Whether you choose to take advantage of that or not is up to you. …Read the full story
Source:: Independent Rockstar