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If you’re a performer and songwriter, of course you want to record and perform your own songs… But you might be missing out on a very effective and easy way to take your music career to the next level: Cover songs! Here’s why cover songs are great if you want to: 1. Be More Liked […]

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We spend a lot of time here at SME: Digital talking about Return on Investment. Heck, our CEO wrote the book on it. So, it should come as no surprise that when we were out post-client meeting enjoying adult beverages that the conversation should come back to measuring social media. We had this amazing conversation […]

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We spend a lot of time here at SME: Digital talking about Return on Investment. Heck, our CEO wrote the book on it. So, it should come as no surprise that when we were out post-client meeting enjoying adult beverages that the conversation should come back to measuring social media. We had this amazing conversation […]

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Many people are very protective of their email accounts. Email is generally a more private space for communication than social media. Most often, users have no expectation of privacy on social networks. But if you’re a Gmail user, perhaps you shouldn’t expect privacy on email either. Still, the question is: Just how secure can email […]

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App makers are increasingly finding ways to undercut the traditional cellular service provider models. SMS messaging has been slumping as messaging apps grow in popularity. The writing is on the wall for the standard text message — with an always-on Internet connection there are simply better options. And now, more services are interested in cutting […]

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If you’ve ever been shocked to find out that all your Facebook friends know what song you’re listening to on Spotify, here’s some good news. Facebook announced Tuesday that from now on fewer “implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps See also: Facebook’s […]

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When it comes to building a social media presence, universities are faced with a unique set of challenges because they’re selling an education instead of a physical product. Additionally, their audiences range from prospective applicants, to current students, to successful alumni. But despite this unusual set of needs, universities have pulled inspiration from other business’ […]

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You might be thinking, “Didn’t MailChimp already do a release this month, and wasn’t the new File Manager one of the big changes?” Well, yes. But we decided to do another release to make some small-but-important enhancements to that new File Manager—and we threw in some also small-but-important bonus features while we were at it. […]

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Kik instant messenger has been on a roll for the last few years. In April of 2012, the app reached 10 million users and topped the free social app charts the next month. In November of 2013, the service had reached 100 million users, and now it’s the first social app to have a built-in […]

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“Programmatic buying is the gluten of advertising,” Jimmy Kimmel joked during ABC’s recent upfront presentation, reported Ad Age. “Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important. For some reason.” The Association of National Advertisers found that only 26 percent of marketers (of 153 […]

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You might think that huge video game companies have it easy where social is concerned. After all, many of their users aren’t just customers — they’re fans. Whether they’re fans of the company, the game franchise, or individual developers, a game company’s fans can make for a dedicated customer base. Any company would be thrilled […]

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[This article was written by Erica Sinkovic, CD Baby’s Web Product Manager and general music enthusiast.] Whether you’re an independent artist or signed to an independent label, you’re sure to have a lot on your plate already. Between booking shows, debating merch, planning your next big marketing move, juggling social media-insanity, oh yeah, and writing […]

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Econsutancy’s Chris Lake has created a periodic table for content marketing. The visualization offers an overview of content marketing’s key elements and focuses on the following areas: Strategy Format Content type Platform Metrics Goals Sharing triggers Checklist For more information on each area and how to use the table, see Lake’s post here. New Career […]

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Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff. How does it work? Check out our first New […]

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[youtube http://www.youtube.com/watch?v=MCsR5-mD_xg] Think Pinterest is just for sharing photos of cute knitted sweaters? Wrong, the popular thingie-sharing network can help you prepare for the apocalypse. In today’s installment of Mashable Minute, Elliott Morgan wades through the weird world of doomsday Pinteresting In the last episode, Elliott shares the ultimate guide to the best summer ever. […]

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[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive the Morning Social Media Newsfeed via email. #YesAllWomen Campaign Hits Twitter After U.S. Shooting (Global Post) A campaign on Twitter denouncing misogyny has gathered thousands of followers after a bloody rampage in California by a 22-year-old virgin, Elliott Rodger, who said he was motivated by hatred of women. […]

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Have you ever wanted to tackle a problem, but become overwhelmed by the complexity inside your organization? It could be the internal politics, or the complex organizational structure, or the barriers within your corporate culture or simply that the problem is huge and solving it isn’t going to be easy. Don’t worry. You aren’t alone. […]

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Have you ever wanted to tackle a problem, but become overwhelmed by the complexity inside your organization? It could be the internal politics, or the complex organizational structure, or the barriers within your corporate culture or simply that the problem is huge and solving it isn’t going to be easy. Don’t worry. You aren’t alone. […]

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