Electronic Press Kits (EPKs) come in all shapes and sized. There is a right way to make an EPK, and a wrong way. They can help a band obtain great shows, reviews, and press, but they can also take away opportunities if they are poorly constructed. Here are some surefire tips for making the perfect EPK.
Creation Options
There are several choices when creating an EPK. You can go through a third party company such as Sonic Bids or Reverb Nation to create your EPK. The upside to this route is many promoters and talent buyers know how to navigate through these widely used sites. They also allow for easy updates if you aren’t that web savvy.
The downside is pre-made EPKs are not unique and have certain limitations, whereas building your own EPK allows for full flexibility and creative control. It may cost a bit more to create an EPK from scratch, as you’ll likey need an experienced web designer, but it is often worth it.
The Look
An EPK portrays your band’s image and style through words, pictures, videos, and of course, music. A strong EPK will have a cohesive theme throughout. Everything from the background image you choose for the web page, to the photos of your band, to the words you pick for your bio should all mesh together.
The information should flow smoothly and be laid out in the simplest way possible. If the average Internet user can’t figure out how to navigate through your EPK within the first few seconds of being on the site, it is too complicated. Creativeness of the EPK is important, but it should never take away easy navigation.
My favorite EPKs are only one page. A general rule to follow when working on the web: the fewer clicks users have to make to find content, the …Read the full story
Source:: We All Make Music