tricks

Just as Craigslist seems incapable of being undermined even as a long list of businesses focus on doing a better job of its subcategories, YouTube seems likely to remain a powerhouse even as companies like Vevo attempt to build their own platforms. Two big examples of rivalry and alternatives were announced recently. One, Yahoo’s “YouTube […]

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From musicians responding to fans’ smartphone habits to a variety of studies regarding mobile devices and live shows, it’s clear that mobile devices, especially smartphones, are becoming a bigger part of the live music experience. A new study from the Interactive Advertising Bureau and InMobi, a native ad exchange, gives an updated look at concert-goers […]

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As we’ve seen over the past couple of years, branded content can be an amazing marketing tool that any business can leverage. And while recent attention has focused primarily on micro content — such as tweets — you can’t ignore the impact social media has had on long-form content as well. Crafting great content for […]

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By Andrew Hall. This article originally appeared on the Sonicbids Blog. “Thank you, [insert appropriate city]! Goodnight, everybody!” Okay, you’ve just melted the faces of your largest crowd to date. Now what? Hang out in the green room? Drink at the bar? Go to the hotel or home? No, no and no. With the final […]

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward, from those in Las Vegas to New York. If you don’t find something that’s right for you, […]

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RANCHO PALOS VERDES, California — Twitter is a largely public sharing platform that, as it’s grown from within the U.S. to other parts of the world, has increasingly faced some very hard decisions about what, if anything, to hide from regional Twitter audiences. “The reality is, internally, that the hardest discussion we have are between […]

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Google cofounder Sergey Brin admitted Tuesday that he should not have been even “marginally” involved in the company’s social network, Google+, claiming that he’s “not a very social person.” See also: Google+ Isn’t Dead, It’s Just Overexposed “It was probably a mistake,” he said on stage at ReCode‘s first Code Conference near Los Angeles, “for […]

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Community managers are in the field every day, talking to customers or brand fans and followers, but how do they best learn from each other? The real wisdom and value lies in sharing experiences and tangible ideas – especially as the social management profession matures. Brit Thompson, Sprout’s social marketing manager, believes there’s some amazing […]

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Nicole Williams has made a career out of helping others find their path to success. With three best-selling books and her own lifestyle brand, WORKS By Nicole Williams, a job at LinkedIn was a natural next step. As the site’s career expert, Williams helps job-searchers optimize their chance of landing a dream gig. In the […]

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YouTube is undoubtedly the largest online video provider online. But what you may not know is just how international the content and consumers are. Eighty percent of traffic to the site comes from outside the U.S., and 60 percent of that traffic comes from countries where English is not the primary language. The world’s most […]

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New technologies that gather, analyze and preserve vast quantities of data have raised concerns about how individual privacy might be protected or compromised. Earlier this month, the United States President’s Council of Advisors on Science and Technology (PCAST) released a new report called “Big Data: A Technological Perspective.” In today’s world, re-identification technologies often outpace […]

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Every major style and beauty publication hosts an annual beauty awards. Usually, the awards are very brand- and industry-driven, with a page for each category. But Women’s Health has been evolving in recent years, and publisher and vice president Laura Frerer-Schmidt didn’t want to do the same old beauty awards. Instead of the typical categories […]

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YouTube creators, those who make the videos that populate the site and participate in revenue sharing, haven’t always had it great. The pool of content creators gets larger every year, and dealing with the infrastructure can be problematic for some. But it looks like things are about to get a lot better, with new tools […]

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One of the most beautiful and nerve-wracking parts of being a real, live human is knowing that any random event could instantly change the course of your life forever. Sometimes, like in the case of Stella & Dot founder Jessica Herrin, that instant is stumbling into a conference of ambitious and enthusiastic beauty consultants. This […]

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In this month’s Prosumer Report, “The New Consumer and the Sharing Economy,” Havas Worldwide explored the “coming wave of ‘smarter’ consumerism that promises to significantly alter our economic models and the roles brands are expected to play.” The report depicts a global population in search of a better way of living and consuming: Seventy percent […]

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[youtube http://www.youtube.com/watch?v=MWwOxQmLzls] Fullscreen Media, a multichannel YouTube network that boasts more than 3.2 billion monthly views, is looking to build a premium subscription service similar to Netflix or Hulu that would operate separately from YouTube. The goal of this service would be to target a large chunk of YouTube’s audience – millennials. See also: Google […]

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Queen couldn’t pull off live the operatic middle section to “Bohemian Rhapsody,” but they knew damn well that fans wanted to hear it. So instead of attempting a second-rate imitation, they left the stage and let the studio recording (and some dramatic lighting) take over. When they reappear, bursting into the rockin’ third section of […]

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This might surprise you. (It surprised me.) Since being released in February, Parallax Pro has been the top-selling child theme for Genesis. No, that’s not what is surprising. Parallax Pro is a gorgeous theme and the web is smitten with parallax effects. (Plus, the worst fears about parallax are unfounded.) Its enormous sales numbers are […]

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