The Art of Networking: 5 steps to making better music industry connections

[This post was written by guest contributor Dave Kusek of New Artist Model.]

We’ve all heard this piece of advice time and time again – in the music industry, it’s all about who you know. However, meeting influential connections can seem a rather daunting task. Connections with major record labels or publishing companies can seem completely unreachable and it can be difficult to identify the independent players in the industry. We’re here to tell you that any connection is completely within your reach as an indie artist, and with those connections come opportunities. Here are five tips for networking in the music industry.

1. Networking on Social Media

The most accessible way to network in the music industry is with social media. Sometimes it can be much easier to reach out to people online. The first step is identifying some industry people you’d like to connect with. Don’t just pick names out of a hat – choose people who work in a field you’re interested in. As an example, if you were a jazz songwriter you’d want to connect with publishers, music supervisors, and jazz bloggers. Also, try to stick with people who work with artists at a similar career level to you or just above.

Next, you’ll want to start engaging with them on Twitter, Facebook, YouTube, or their blog. The key is to avoid pushing your music in their face right off the bat. Contribute to their conversations in a valuable and interactive way, give them your opinion if they ask a question, and consistently engage so your name becomes something they recognize.

It’s about building a relationship. Once you have that foundation you can start tying your music into the conversation.

2. Get Out There

Networking and connecting on social media is something you should be constantly doing, but if you want …Read the full story

Source:: DIY Musician Blog