Yesterday morning, The Recording Academy announced it will merge it’s Advocacy and Membership divisions in an effort to enhance the grassroots advocacy happening on behalf of music creators at a local level. The merge will allow the music community a direct line to approach Congress with an informed & unified voice at a time where […]
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Why You Should Charge Premium Rates For Your Music Lessons
by David Coleman onMusic is a priceless gift—A gift which enriches our students, and through them, our world. When we teach music, we nurture students to think creatively; to improvise; to find ways to express harmony and dissonance; to express who they are in diverse, complex, and integrated ways. Imparting our music to the next generation is a […]
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Tales of the worst music gigs ever
by David Coleman onBy Michael Gallant There are times when gear explodes, drunks attack, and people vanish. But even the worst music gigs can be valuable learning experiences. Every musician has stories of the best gig ever, that performance where the music clicked, the crowd roared, and the stars aligned to create a brilliant, uplifting, and transformational evening […]
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8 Creative Social Campaigns & Ideas from Agencies
by David Coleman onFrom cereal to celebrities, agencies represent many things for many brands. But it all begins with having a clearly articulated market position of their own. With that in mind, we took a look at eight agencies with meaningful mantras that have guided the way for some killer campaigns and innovative ideas for clients of all […]
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MIDEM White Paper: Strategies for Growing Your Numbers and Engagement on Facebook
by David Coleman onLast month, I was fortunate enough to have the opportunity to co-author a White Paper for the MIDEM website with Ariel Hyatt. The presentation focuses on the one platform that we all love to hate (or is it hate to love?): Facebook. Throughout the White Paper, Ariel and I explore several of the recent statistics […]
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The Music Industry Says Farewell to Freemium
by David Coleman onMaybe Rob Wells doesn’t really get the idea of cannibalism. I don’t agree with him on this, because streaming has hurt the one-track sales and the buying habits of the consumer. We see that in a reflection of the dropping sales in the iTunes marketplace and other content providers that have dwindling sales. In the […]
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Do bands need PR? An alternative strategy for bands and the importance of PR
by David Coleman onOriginal article at violetjobs.com. Apply to the best UK music jobs, free. How many times have you read about a cool new band who are about to change the face of music forever, usher in a revolution in popular culture and destroy everything we thought we once knew about art, style and ideology? How often […]
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Music business wisdom from 5th century B.C.
by David Coleman onI was recently absorbed by the teachings of one of the greatest war strategists in history, a Chinese general Sun Tzu. You may be thinking, “is this website not about music?”. And you would be right. Although, I am a big advocate of basing my knowledge and insight on as many different resources as I […]
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How to Measure if Your PR Campaign Was Successful
by David Coleman onIf you’ve launched a PR campaign, there are several ways to measure how successful it was or wasn’t, but the science is hardly exact. Know this going into it: you shouldn’t be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, and it’s no […]
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5 Unusual (But Brilliant) Places to Play in and Around Austin During SXSW
by David Coleman onThe outdoor patio at Spiderhouse Cafe in Austin. (Image via spiderhouseaustin.com) Practically every Austin business becomes an event space during SXSW. The immense number of artists, bands, and fans demands an overflow into nontraditional places – and we aren’t talking just bars and clothing shops. Anything’s fair game, as shows even spill into the city’s […]
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30 Tips From Music Industry Entrepreneurs
by David Coleman onArticle originally featured on VentureHarbour.com Over the past few weeks I’ve asked 30 extraordinary people in the music industry for their most valuable words of advice for aspiring entrepreneurs. Without further ado, here are 30 pieces of advice from 30 music industry entrepreneurs. Read More on VentureHarbour.com
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How Did the Music Industry Do in 2014? A Look at the Numbers
by David Coleman onImage via music-mix.ew.com Now that 2014 is through, it’s time to kickstart a new year with plenty of resolutions and new ideas of what 12 more months can bring. It also means it’s time to look back at the previous year and analyze what worked and what didn’t, who won and who lost. Last year […]
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How to develop short, mid, and long-term music career goals
by David Coleman onBy Keith Hatschek The secret to reaching your music career goals is to define and achieve the smaller steps that will help you eventually achieve your long-term goals. Many of us have been taking stock of our accomplishments from the past year and are now thinking about how to increase our productivity and success as […]
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Versatility Doesn’t Cut It: Why Dance Music Producers Need to Brand Themselves
by David Coleman onAs of 2014, electronic dance music has turned into a $6.2 billion global industry. Simultaneously, producing and making music have become far easier than when New Order dropped “Blue Monday” in 1983: old, physical, analog equipment has been replaced by easily accessible and affordable software. And with the internet as your audience, bedroom producers have […]
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Google Just Made It Way Easier for People to Find Out About Your Shows
by David Coleman onThis article originally appeared on Billboard. Finding concert information and tickets at Google is getting easier. The search giant announced Thursday code-based improvements to the ways official ticket links, event listings, comedian events, and venue events are displayed in search results. Now a web developer can write the markup – or HTML code – directly […]
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How to Get Hired as a Music Teacher
by David Coleman onDo you want a job as a music teacher? In my line of work I often find myself interviewing teachers and deciding who to hire. It occurred to me that many potentially good candidates don’t know what their prospective employer is looking for. Here are a few tips from inside to help you with your […]
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How to Get Your Music to Top of the Charts
by David Coleman onThis guest post was contributed by Ditto Music. Find out more about Ditto Music in their company profile at the bottom of this post. So, you’ve worked for years to perfect your music, you’ve laid down some tracks, and now you are dreaming of reaching number one in the album charts. While the quality of […]
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The Ill Effects of Multitasking
by David Coleman onWhen I was growing up, I learned that multitasking is a positive thing. The better at it you were, the more efficient you could be, and you would have more time for things you actually wanted to do. Simple…right? Well, actually I don’t believe multitasking is that great for you and your musicianship. I’ve done […]
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