In an Internet Week panel hosted by Vice this morning, media people got together to discuss the rise of online video. “Digital video is a different kind of medium, said Richard Wolffe, executive editor of msnbc.com. “The video experience on devices is much more immersive, much more immediate.” Perhaps those qualities are what attracts the […]
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Here’s Some Inspiration for Your User-Generated Content Strategy
From status updates to full-fledged campaigns, your content strategy has been a major focus of marketing this year. Brands rely on content to drive awareness, build communities, and reach sales goals. As such, you’re tasked with publishing content that not only resonates and provides value, but also spreads through shares, likes, retweets, and so on. […]
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A letter to a young artist, from Gretchen Peters
[This post, written by Gretchen Peters, is part of a series of letters from established artists to young musicians. Gretchen is a Nashville-based recording artist and Grammy-nominated songwriter. She’s released a number of great solo albums, and also composed hits for Martina McBride, Faith Hill, Etta James, Trisha Yearwood, Patty Loveless, George Strait, Anne Murray, […]
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Pinterest Valued at $5 Billion and Still Growing
By definition, Pinterest is still a startup — a very healthy startup valued at $5 billion, according to ReadWrite. Indeed, the visual search engine has shown consistent growth, and now it’s time to validate its ad-based business model. Such validation shouldn’t be difficult. Pinterest has already proven itself a powerful driver of retail traffic, both […]
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YouTube Reportedly In Talks to Acquire Twitch
As more consumers cut the cord in search of alternative forms of entertainment, video game live-streaming site Twitch has experienced impressive growth. In 2013, the service had more unique monthly users than Netflix and Hulu, and it jumped into the top 15 online services recently, passing HBO Go in terms of bandwidth. Now, YouTube is […]
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Facebook Introduces New Way to Flirt With Relationship ‘Ask’ Button
If you’ve been eyeing someone on Facebook whose profile doesn’t list a relationship status, the company is making it easier (or possibly more awkward) to find out if he or she’s single. Facebook has rolled out a new “ask” feature for those profile pages that don’t list relationship statuses. The owner of the page doesn’t […]
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John Temple on Silicon Valley’s Lessons for Journalists [Video]
Journalist John Temple is the former managing editor of digital operations at The Washington Post. He is recognized in the industry for both his editorial and business expertise. Under Temple’s leadership, the Rocky Mountain News won its first Pulitzer Prize. For the past several months, Temple has been a senior fellow in the John S. […]
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YouTube to Double Down on Live Streaming With Twitch
YouTube’s acquisition of live streaming video platform Twitch for $1 billion is all but confirmed. Users can log onto Twitch to watch other users play video games — which may provoke the question, who would want to watch someone else play video games? As it turns out, a lot of people. More than 1 million […]
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Whisper Redesigns Its App to Hear What Everyone Is Really Thinking
Whisper, the anonymous social network, has redesigned its app with a series of new features aimed at providing users with the ability to find like-minded users across topic and location while maintaining incognito The look and feel remains the same, with “whispers,” as the app’s posts are known, keep its simple text-over-image format. But how […]
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Are You Sacrificing Future Trust for Sales Today?
The first lesson you learn in sales is how to qualify a lead. After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs. But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring […]
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Social Media Newsfeed: Facebook Building Snapchat Rival? | Mobile and Social Media Ads
Facebook Reportedly Building Snapchat Rival Called Slingshot (CNET) After Facebook’s failed bid to acquire Snapchat, the social network has reportedly been busy on developing its own video and picture messaging app. Mark Zuckerberg is personally supervising development of an “ephemeral messaging” app called Slingshot, according to a Financial Times report (subscription required). The Verge Details […]
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Why Printers Are Awful and Other Office Mysteries
Why do we always get sleepy after lunch? Or, worse yet, why does the office printer never, ever work? Elliott Morgan tackles these and other hard office-related mysteries in the latest installment of Mashable Minute. Also, he gets really, really excited about coffee, and you definitely don’t want to miss that level of excitement In […]
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Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI
It will likely come as no surprise that marketers still haven’t figured out social media ROI. Social Media Examiner has released their annual Social Media Marketing Industry Report which is chock full of stats on how marketers are using social media. Let’s start with ROI since it’s a subject near and dear to my heart. […]
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Searching for a Job? 500+ Openings in Social Media, PR and More
Looking for a job? The Mashable Job Board is the place to search. With over 3,000 employers, we have a wide variety of top companies seeking talented people to fill job openings in different industries. Also be sure to read our Job Search Series for career-changing tips. Every week, we highlight recently posted openings. Check […]
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5 Internet Trolls Too Goofy to Hate
Some trolls have all the fun Yes, the time-honored Internet trade of leaving comments, arguing and being generally annoying is sometimes taken up by those with a great sense of humor. Trolling is usually irritating, but not when it’s in the hands of an able comedian — especially when that comedian is so dedicated to […]
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Creating Predictable Profits With A Highly Targeted Client Base
If you’re a home business owner or a small business looking to break through into the new economy that exists online, one thing is certain- growing your customer base, filled with paying clients, is your biggest daily task. Sadly, many of the gurus out there are not teaching you step by step methods on how […]
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Twitter Targeting, News Feed Optimization, and More Big News
We’ve got a lot of great articles for you, including the reward of reaching senior citizens on social and complete guide to targeting on Twitter. You’ll also find a handful of inspiring stories, such as how financial brands can benefit from Pinterest and how VolunteerMatch brings individuals and organizations together. Plus, we interviewed the digital […]
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5 Types of Social Media Complainers and How to Deal With Them
Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.
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