The discussion of the intersection between independent musician and entrepreneur is not a new one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the proper milestones that will turn dreams into reality. Musicians and entrepreneurs also suffer from a similar issue: time management. And […]
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Tips & Tricks
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If you ain’t measuring, you ain’t marketing
by David Coleman onBy Bobby Borg Want to increase the effectiveness of your music promotions? The importance of measuring when marketing your music can’t be ignored. A student recently approached me with a complaint that only six people showed up to his live performance. He sent out an email to 1,000 names, posted on a few social networks, […]
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DIY Musician Debunked: Of Course You Don’t Do It All Yourself
by David Coleman onI first heard the term DIY when perusing a scrapbook store. It’s simple. Whatever it is you do it all by yourself…without any help. That’s what that term means. Understand? Good, glad that’s settled. Now what about DIY musician? When I hear the term “DIY musician” I interpret that to be stuff that musicians normally […]
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How to launch a music publicity campaign
by David Coleman onBy Randy Chertkow and Jason Feehan If you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs to converting the cover art to the right format. These issues can trip you up, or cause the album to take a lot longer than you’d […]
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The Case of the Lost Bass
by David Coleman onBassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. You’re scrambling to get to your gig in New York, carrying your instrument on your back and an array of other bags and gear for the long […]
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Has Shazam Become The New A&R Department for Major Labels?
by David Coleman onIn 2000, a Stanford Ph.D. named Avery Wang co-founded, with a couple of business-school graduates, a tech start-up called Shazam. Their idea was to develop a service that could identify any song within a few seconds, using only a cellphone, even in a crowded bar or coffee shop. At first, Wang, who had studied audio […]
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NYC busker arrested for playing music (lawfully) in a subway station
by David Coleman onOver the weekend, Andrew Kalleen was arrested for singing and strumming his guitar in a subway station despite the fact that the New York transit authority allows artistic performances (and the collection of tips) in such locations. And the whole incident was caught on camera, including the moment when Kalleen cited to the police officer […]
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Top Music Industry Mogul Wants To Derail YouTube’s Music Key
by David Coleman onGOOGLE’s announcement of the launch of music streaming subscription service YOUTUBE MUSIC KEY was blunted by music industry power player IRVING AZOFF, who told the HOLLYWOOD REPORTER that he is prepared to remove the music of 42 of his clients — including THE EAGLES, PHARRELL WILLIAMS, BOSTON, FOREIGNER, JOHN LENNON, SMOKEY ROBINSON, CHRIS CORNELL and […]
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How to make your music career profitable: 10 business rules for DIY artists
by David Coleman onBe SMART and treat your ART like a small business [This article was written by guest contributor Sean Kinney, an award-winning entertainer and filmmaker. His company 1 Stooge Entertainment offers creative consulting to companies and individuals looking to take their brand to the next level.] Most people hear terms like “the Film business” or “the […]
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A study in record production: Miranda Lambert and Beck
by David Coleman onBy Keith Hatschek and Jeff Crawford As you prepare to self produce your next recording, take time to study record production that inspires you. We look at tracks by Miranda Lambert and Beck The role of a record producer is critical to any successful recording project, regardless of budget or intended outcome. In a nutshell, […]
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The Art of Networking: 5 steps to making better music industry connections
by David Coleman on[This post was written by guest contributor Dave Kusek of New Artist Model.] We’ve all heard this piece of advice time and time again – in the music industry, it’s all about who you know. However, meeting influential connections can seem a rather daunting task. Connections with major record labels or publishing companies can seem […]
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Music Conferences: The Good, the Bad, and Mostly the Ugly
by David Coleman onWhy one indie artist thinks many small music conferences aren’t worth the price of registration [This article was written by performing songwriter Joe Marson.] Writer’s note: This piece is mostly disparaging of the small time music conferences that I feel only exist to feed off ambitious, starving artists and dreamers; however, there are nuggets of […]
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REVISITED: 3 Examples Why SOPA/PIPA Would Not Help the Music Industry
by David Coleman onThis post was written by Shane Jones, a music industry fanatic who’s interests extends beyond just listening to all the intricacies involved with networking and building a brand. His real passion lies in folk-Americana bands, particularly projects he has worked on in the past, such as The Vulcans. You can follow him on Twitter @shanejones15. […]
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5 Tips for Choosing the Right Images Online
by David Coleman onRecently I took notice of some ‘less than optimal’ image choices around the web and started to take a look at ways to improve some of my own going forward. Here are some of the more useful insights I’ve found over the years and in my recent search with some tips thrown in from my […]
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Designing (And Constructing) Your Reflection-Free Zone
by David Coleman onIn part three of this series, we looked at the three components of acoustic treatment: acoustic panels, bass traps and diffusors. Now I’m going to show you how to put them to use. First, let’s go over the thing that will instantly improve the sound of any room, regardless of its size: the Reflection-Free Zone […]
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Make The Perfect Electronic Press Kit
by David Coleman onElectronic Press Kits (EPKs) come in all shapes and sized. There is a right way to make an EPK, and a wrong way. They can help a band obtain great shows, reviews, and press, but they can also take away opportunities if they are poorly constructed. Here are some surefire tips for making the perfect […]
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How to Use Email to Promote Your Music Without Alienating Your Audience
by David Coleman onFor a moment, just imagine that you received an email about this very article, and that the email read as follows: To: WeAllMakeMusic_Reader From: Subject: New Article Just Published! Hey %$firstname$%, How are you? Week’s going great here, and hope yours is, too.
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How to Use Your Twitter Account to Get More Gigs
by David Coleman onThis guest post was written by Marcus Taylor, founder of TheMusiciansGuide.co.uk, a music promotion site offering resources to help musicians succeed in the music business. After a few years of many musicians using Twitter only as a promotional tool, I’m glad to finally see musicians starting to use Twitter effectively — my Twitter feed this […]
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