marketing

Maybe Rob Wells doesn’t really get the idea of cannibalism. I don’t agree with him on this, because streaming has hurt the one-track sales and the buying habits of the consumer. We see that in a reflection of the dropping sales in the iTunes marketplace and other content providers that have dwindling sales. In the […]

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Original article at violetjobs.com. Apply to the best UK music jobs, free. How many times have you read about a cool new band who are about to change the face of music forever, usher in a revolution in popular culture and destroy everything we thought we once knew about art, style and ideology? How often […]

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I was recently absorbed by the teachings of one of the greatest war strategists in history, a Chinese general Sun Tzu. You may be thinking, “is this website not about music?”. And you would be right. Although, I am a big advocate of basing my knowledge and insight on as many different resources as I […]

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If you’ve launched a PR campaign, there are several ways to measure how successful it was or wasn’t, but the science is hardly exact. Know this going into it: you shouldn’t be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, and it’s no […]

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The outdoor patio at Spiderhouse Cafe in Austin. (Image via spiderhouseaustin.com) Practically every Austin business becomes an event space during SXSW. The immense number of artists, bands, and fans demands an overflow into nontraditional places – and we aren’t talking just bars and clothing shops. Anything’s fair game, as shows even spill into the city’s […]

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Article originally featured on VentureHarbour.com Over the past few weeks I’ve asked 30 extraordinary people in the music industry for their most valuable words of advice for aspiring entrepreneurs. Without further ado, here are 30 pieces of advice from 30 music industry entrepreneurs. Read More on VentureHarbour.com

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Image via music-mix.ew.com Now that 2014 is through, it’s time to kickstart a new year with plenty of resolutions and new ideas of what 12 more months can bring. It also means it’s time to look back at the previous year and analyze what worked and what didn’t, who won and who lost. Last year […]

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By Keith Hatschek The secret to reaching your music career goals is to define and achieve the smaller steps that will help you eventually achieve your long-term goals. Many of us have been taking stock of our accomplishments from the past year and are now thinking about how to increase our productivity and success as […]

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As of 2014, electronic dance music has turned into a $6.2 billion global industry. Simultaneously, producing and making music have become far easier than when New Order dropped “Blue Monday” in 1983: old, physical, analog equipment has been replaced by easily accessible and affordable software. And with the internet as your audience, bedroom producers have […]

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This article originally appeared on Billboard. Finding concert information and tickets at Google is getting easier. The search giant announced Thursday code-based improvements to the ways official ticket links, event listings, comedian events, and venue events are displayed in search results. Now a web developer can write the markup – or HTML code – directly […]

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Do you want a job as a music teacher? In my line of work I often find myself interviewing teachers and deciding who to hire. It occurred to me that many potentially good candidates don’t know what their prospective employer is looking for. Here are a few tips from inside to help you with your […]

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This guest post was contributed by Ditto Music. Find out more about Ditto Music in their company profile at the bottom of this post. So, you’ve worked for years to perfect your music, you’ve laid down some tracks, and now you are dreaming of reaching number one in the album charts. While the quality of […]

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When I was growing up, I learned that multitasking is a positive thing. The better at it you were, the more efficient you could be, and you would have more time for things you actually wanted to do. Simple…right? Well, actually I don’t believe multitasking is that great for you and your musicianship. I’ve done […]

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The discussion of the intersection between independent musician and entrepreneur is not a new one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the proper milestones that will turn dreams into reality. Musicians and entrepreneurs also suffer from a similar issue: time management. And […]

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By Bobby Borg Want to increase the effectiveness of your music promotions? The importance of measuring when marketing your music can’t be ignored. A student recently approached me with a complaint that only six people showed up to his live performance. He sent out an email to 1,000 names, posted on a few social networks, […]

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I first heard the term DIY when perusing a scrapbook store. It’s simple. Whatever it is you do it all by yourself…without any help. That’s what that term means. Understand? Good, glad that’s settled. Now what about DIY musician? When I hear the term “DIY musician” I interpret that to be stuff that musicians normally […]

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By Randy Chertkow and Jason Feehan If you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs to converting the cover art to the right format. These issues can trip you up, or cause the album to take a lot longer than you’d […]

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Bassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. You’re scrambling to get to your gig in New York, carrying your instrument on your back and an array of other bags and gear for the long […]

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