marketing

With all the musical titles available on all games consoles, it is likely that you’ve given music a go through the medium of video games, be it from uncoordinatedly failing on Guitar Hero to a very out of tune rendition of your favourite song on Singstar. Although video games have been scientifically proven to help […]

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A successful private music teacher possesses two essential features. 1) The ability to communicate and teach effectively 2) The ability to understand marketing and business. You can be a good teacher, and pick up referrals over time, but if you want to earn a full-time income and find students more quickly, you need to understand […]

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The music industry isn’t the same as it was in the past. A lot of people have spent a lot of time complaining about this following the rise of the internet, but like everything else, it’s just change. Change isn’t positive or negative, rather it’s what you do with that change that matters. The successful […]

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Follow the history of musicians and you’ll find a time when the minstrel played and was paid, but not always in the currency of the day. Go back a few decades. You’ll find a time when musicians were led by record labels who would pick up the promotional tab and pay artists in cash. Far […]

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Once you have a social strategy in place, the heart of good social networking is in refining that strategy to be sure you’re making the best possible use of your social resources. The trouble is that there’s no easy answer to how to boost your social prowess: the exact steps you should take will vary […]

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Whether you paid thousands of dollars working with a great producer or made your own bedroom recording, chances are you want people to hear your music. Over my 20 years in the music industry I’ve seen bands and even record labels make the same mistakes which ultimately prevent their record from standing a chance for […]

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Janelle Rogers | How to Release Your Album Successfully (Even If You Don’t Have a Record Label) Martyn Croston | 5 Ways To Promote Your Music Teaching Business Jamal Asskoumi | Could Video Games Teach Us to be Musicians? …read more Source:: Music Think Tank

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Used in everything from daily online conversations to national commercials and billboards, hashtags have become a key element of marketing campaigns. And while popular among social media users, hashtags are used differently depending on the platform. Hashtags on Instagram help organize and categorize images and video content, taking a cue from Twitter’s excellent use of […]

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Vinyl Crunch Worsens For Indie Labels: Time For A Record Press Kickstarter? Rormix Offers Indie Musicians A Mobile Platform For Promoting Music Videos How To Get Press For Your Band Like The PR Pros Do 9 Tips For Successful DIY Tour Booking Merlin Slashes Indie Music Admin Fees Another 17% MORE: Beat Junkies Debut Direct-to-DJ […]

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Dave Cool | Why Email Newsletters Are Still a Vital Marketing Tool for Musicians Thomas Honeyman | How Art Became Advertising Lukas Camenzind | What I Learned About Songwriting From Being Stuck In Traffic …read more Source: Music Think Tank

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Tracy Maddux, CEO of CD Baby, just wrote an article for Billboard called “Tales of Long Tail’s Death Greatly Exaggerated“ in which he talks about the traditional music industry’s criticisms of the Long Tail (the concept that music in lower demand will collectively comprise a better market share than music released by top-selling major label […]

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Panelists, start your engines. The SXSW 2015 PanelPicker opens July 1- 25. Start brainstorming topics and contacting colleagues that might be interested in joining. Last year, 60% of music session came through PanelPicker. Details here. …read more Source: Hypebot.com     

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For freelance workers who don’t have access to a full-fledged marketing department, utilizing social networking to reach out to both peers and clients is essential to business. “Twenty years ago you’d have had to distribute flyers or brochures, ten years ago you’d have utilized a basic website and email. Now you can reach out quickly […]

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Dotted Music’s Andrew Apanov shares his take on music marketing myths with Ilpo Kärkkäinen of Resoundsound. Along the way he busts myths of meritocracy, one-size-fits-all business assumptions and social media number chasing. In the process he shares a number of ideas worth considering on their own. Here are 5 insights he shared in this myth-busting […]

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Let’s say you’ve got MailChimp Mobile open and you’re looking through your new subscribers, feeling pretty good about your list growth, when you spot a particularly interesting email address. Naturally, you want to visit the subscriber’s website, see what they’re all about. I’ve done this before: I try to remember the domain name, get ready […]

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Amoeba Music is a bricks and mortar success story with shops in Berkeley, San Francisco and Hollywood. Fast Company recently interviewed Amoeba co-founder Marc Weinstein about what makes Amoeba Music work. He points to a number of factors in their success from having a complementary co-owner to empowering one’s employees. But perhaps the best insight […]

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Yesterday the Worldwide Independent Network (WIN), which acts as a representative for indie musicians, released a new statement regarding YouTube’s poor faith bargaining and threats to pull indie videos from artists who haven’t agreed to the no-discussion licensing terms of YouTube’s upcoming subscription streaming service. But despite strong words from WIN as well as others […]

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“I haven’t put out an album in 15 years. What’s changed?” If you’re asking this question, let me say congrats on getting back into the music world; welcome to a brand new game. Limp Bizkit and Creed are no longer feuding (or making music). Will Smith has stopped rehashing 70′s disco hits. And most kids […]

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