tricks

When it comes to business, social media is very much a team effort. That means several stakeholders are likely contributing content across a variety of social profiles that belong to your brand. In order to keep everything together—and ensure no one steps on anyone else’s toes—it’s important to have a comprehensive view of what everyone […]

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A few years ago, designer and illustrator Maria Fabrizio was struggling to find her purpose. She’d always been artistic and had earned a BFA at the University of South Carolina and an MFA at Virginia Commonwealth University, then started her own studio. But she was feeling stuck. Then the pope resigned and everything changed. “I […]

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It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing “dads and grads” popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around […]

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[Editors Note: This blog was written by Melanie Kealey and was originally featured on the Bandzoogle Blog. If you’re looking to increase your online presence, Bandzoogle is THE place to go to build your artist website!] Making your website rank well in search engines can seem like a daunting task. Now more than ever, people […]

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Have you ever gotten caught up in the moment and done something you’d later regret during a concert? Thanks to smartphones, those moments can now live on forever! Check out the embarrassing tirade from Smash Mouth’s lead singer in the video above, and then let us know — what’s your worst on-stage moment? Did you […]

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Back in 2013, Ben wrote about Facebook’s Custom Audiences feature and how seamlessly it can integrate with MailChimp accounts. A lot has happened since the tool launched—at MailChimp, and probably at your business too. So if you missed the integration when it was new, or if you’re one of the few million new users we’ve […]

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[This article was written by Cristof Ensslin, cellist and manager of The Wilhelm Brothers, a cello-infused folk rock band from Asheville NC.] Are you doing the booking for an indie band? Have you ever come across a venue that didn’t want you to book another show within a certain radius and time span? Chances are, […]

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Mark Knight, the founder of Right Chord Music explains why Apple Music fails him and struggling musicians. I’ve always been a firm believer that when it comes to music consumption people broadly fall into three groups. 1. Listeners 2. Active Listeners 3. Discoverers The first group is the most passive in their consumption habits, the […]

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[This article is written by guest contributor Brandon Waardenburg, founder of artist coaching service Apparatus.] The lustre of performing live can die pretty quickly. When you’ve seen more dive-y bars than you’ve seen daylight hours. When you step in yet another unidentifiable sticky object on the bar floor. When the door man stiffs you $100 […]

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This article originally appeared on the Sonicbids blog. You packed the house. You had a fantastic performance. The entire crowd loved every minute of your set. Now you have to turn that enthusiasm into album and T-shirt sales. How do you go about doing that? That’s a question I asked a few indie hip-hop artists […]

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As part of its moves to monetize the platform and properly compensate creators, SoundCloud has been making a series of changes – some of which have not been well received by users. ________________________ Starting July 1, SoundCloud will introduce streaming limits. Any track hosted on the service and delivered via its API will be limited […]

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We understand that when you’re writing, rehearsing, recording and eventually distributing new music, social media isn’t always a top priority. However when it comes to building excitement around and promoting that new release, it should be one the first things that comes to mind! Think about it: people who follow you on Instagram, Twitter, Facebook, […]

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{Editor’s Note: This blog was written by Thomas Sontag, A&R at Turbo Recordings and MixGenius. It was originally featured on the LANDR Blog. With LANDR’s Instant Mastering tool, you can give your recordings a more polished sound in minutes!] During my eight-year tenure at Turbo Recordings, I would guess that I’ve received over 50,000 demos, […]

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Last month, when Apple unveiled their new watch to the world, my MailChimp mobile teammates and I immediately knew we wanted to build something for it. But we wanted to make it truly useful, not just an app for the sake of having one. New tech toys are fun, but we knew what we made […]

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Being a musician often means traveling—and lots of it. While you love being in a band and going on tour to share your music with appreciative fans, part of your heart stays at home with your spouse and kids. This is especially true for holidays and birthdays. While it is tough to be apart on […]

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As one of the newer members of MailChimp’s senior leadership team (I’ve been here 17 months), I’ve been amazed at the company’s generosity from day one. I’ve worked for much bigger companies—some like Microsoft, whose benefits and compensation are legendary. Yet none of them compared to MailChimp—in dollar value, career fulfillment, or pride of ownership […]

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4 Ways Musicians Can Make Money Online When I see this sentence my radar usually goes off. I mean if it were that simple everyone would be able to do it, right? Certainly, there are many scams out there. The good news is there are also many legit ways for musicians to make money online.

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[The following article was written by Tyler Allen and it originally appeared on The Sonicbids Blog.] I’ve harped way too often that your band is your brand, but it’s true. I’ve also said this in other posts, and I’ll say it again: Music is weird, man. It’s this art form that takes time and thought, […]

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