Last year, MailChimp partnered with Facebook to support FbStart, a program that provides early-stage mobile startups with tools to grow. One of those young companies was MomentCam, a mobile photo app that lets you snap portraits and turn them into funny cartoons, called “Momies,” that are shareable with friends, family, and social media followers. All […]
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David Coleman
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How Laura Olin’s Emails Got Her Freelance Work and a Book Deal
by David Coleman onLast September, when writer and digital strategist Laura Olin started a TinyLetter called Everything Changes, she had modest expectations. “I thought my friends would subscribe and it might top out at 100 readers,” she says. “I would have been happy with that.” But since then, the newsletter—the theme of which is that its theme is […]
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Sidebar Fills a Design Void With Sharing
by David Coleman onSacha Grief had a problem. “Whenever I wrote tech-oriented blog posts, I would post them to Hacker News to generate traffic and discussion,” the French designer—who currently lives in Japan—tells MailChimp. “On the other hand, the design related content didn’t really have a place on its own apart from Twitter.” Born out of his frustration […]
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At what age do your musical tastes STOP evolving?
by David Coleman onI’ve always been drawn to the music of previous eras. As a kid, I loved going through my parents’ vinyl and putting on some dusty record from the stack I’d never heard before. When I was a teenager I noticed their collection of cool old records had a cutoff point. Sometime in their late-20s they’d […]
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Twitter chat: “the place of physical music formats in a digital world”
by David Coleman onIt’s about time for another #DIYmusician Twitter chat! This month we will be getting together on Wednesday, May 6th at 11 AM PST (2 PM EST) to talk about “the place of physical music formats in a digital world.” CD Baby continues to sell and ship hundreds of CDs every day. Are you manufacturing albums? […]
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The Problem With Music Streaming Exclusives
by David Coleman onJay-Z’s ambitions for TIDAL has triggered a lot of discussion about how streaming models can evolve. One focus has been exclusives with a number of references to TIDAL ‘doing a Netflix’ by commissioning exclusives. Netflix can attribute much of its growth over the last couple of years to its flagship ‘Netflix Originals’ such as ‘House […]
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Showcase your music and get bookings with Busker
by David Coleman onI just pre-registered for Busker with VIP status, and you can too. Just type the code DIYMUS into the “VIP code” field on their registration page. “OK, great — but what’s Busker,” you’re probably asking. Well, it’s a new live music video platform that gives musicians around the world the opportunity to showcase their live […]
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Does the Music Industry Hear New Music Through The Grape Vine?
by David Coleman onFifteen minutes, I mean six-seconds of fame is the new way into the music industry. Move over YouTube, Vine is the place to be. These looped six-second videos prove you don’t need a three-minute song or to be found by A&R staff. Here are a few Vine artists that paved the way. Shawn Mendes is […]
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Give fans the opportunity to support you
by David Coleman on[This article was written by Dave Kusek, founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music book, and a member of the team who brought midi to the market.] […]
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Recording Academy Reorganizes To Offer Stronger Grassroots Activism For Music Creators
by David Coleman onYesterday morning, The Recording Academy announced it will merge it’s Advocacy and Membership divisions in an effort to enhance the grassroots advocacy happening on behalf of music creators at a local level. The merge will allow the music community a direct line to approach Congress with an informed & unified voice at a time where […]
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Why You Should Charge Premium Rates For Your Music Lessons
by David Coleman onMusic is a priceless gift—A gift which enriches our students, and through them, our world. When we teach music, we nurture students to think creatively; to improvise; to find ways to express harmony and dissonance; to express who they are in diverse, complex, and integrated ways. Imparting our music to the next generation is a […]
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Tales of the worst music gigs ever
by David Coleman onBy Michael Gallant There are times when gear explodes, drunks attack, and people vanish. But even the worst music gigs can be valuable learning experiences. Every musician has stories of the best gig ever, that performance where the music clicked, the crowd roared, and the stars aligned to create a brilliant, uplifting, and transformational evening […]
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8 Creative Social Campaigns & Ideas from Agencies
by David Coleman onFrom cereal to celebrities, agencies represent many things for many brands. But it all begins with having a clearly articulated market position of their own. With that in mind, we took a look at eight agencies with meaningful mantras that have guided the way for some killer campaigns and innovative ideas for clients of all […]
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MIDEM White Paper: Strategies for Growing Your Numbers and Engagement on Facebook
by David Coleman onLast month, I was fortunate enough to have the opportunity to co-author a White Paper for the MIDEM website with Ariel Hyatt. The presentation focuses on the one platform that we all love to hate (or is it hate to love?): Facebook. Throughout the White Paper, Ariel and I explore several of the recent statistics […]
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The Music Industry Says Farewell to Freemium
by David Coleman onMaybe Rob Wells doesn’t really get the idea of cannibalism. I don’t agree with him on this, because streaming has hurt the one-track sales and the buying habits of the consumer. We see that in a reflection of the dropping sales in the iTunes marketplace and other content providers that have dwindling sales. In the […]
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Do bands need PR? An alternative strategy for bands and the importance of PR
by David Coleman onOriginal article at violetjobs.com. Apply to the best UK music jobs, free. How many times have you read about a cool new band who are about to change the face of music forever, usher in a revolution in popular culture and destroy everything we thought we once knew about art, style and ideology? How often […]
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Music business wisdom from 5th century B.C.
by David Coleman onI was recently absorbed by the teachings of one of the greatest war strategists in history, a Chinese general Sun Tzu. You may be thinking, “is this website not about music?”. And you would be right. Although, I am a big advocate of basing my knowledge and insight on as many different resources as I […]
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How to Measure if Your PR Campaign Was Successful
by David Coleman onIf you’ve launched a PR campaign, there are several ways to measure how successful it was or wasn’t, but the science is hardly exact. Know this going into it: you shouldn’t be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, and it’s no […]
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