Tips & Tricks

I have been in and around bands for a long time. Since the rise of the Mp3 to it’s inevitable downfall, 15 years. During that time many things have changed in the music industry. Yet the one thing, the single thing, that hasn’t changed since the beginning are the ingredients needed to make it happen. […]

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If you’ve been looking for a more creative way to sell merch then Print All Over Me could be for you. They provide an online platform that allows anyone to create, share, own, and produce their designs by uploading artwork. They have a number of products but the most popular offering is a basic T-shirt. […]

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Hello everyone! After a brief break to celebrate the holiday we have returned with the latest installment in our ongoing effort to inform aspiring music photographers about the realities of life in the industry. This column is dedicated to photo releases and how they may or may not impact your interest in working with certain […]

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The past few days, I had been working on a blog post for Arms and Sleepers‘ new single “Swim Team,” but with each passing moment, the stats on the Soundcloud player for the single keep changing drastically. And here I am now, thinking “Screw it!” because I just want to celebrate all that’s happened in […]

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Businesses relied heavily on word-of-mouth marketing before the days of Twitter and Facebook. But rather than replace personal recommendations, the global adoption of social media has made word-of-mouth marketing much more prevalent and actionable for businesses. Today, marketers can monitor, measure, and interact with consumer recommendations. And with more than 1.3 billion members, Facebook is […]

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We all want our content to perform well, and as marketers, we sometimes worry too much about making our content clickable rather than valuable. By manipulating headlines or purposely leaving out details to encourage clickthroughs (“click-baiting”), however, you’re actually doing more harm than good — at least on Facebook. While these posts tend to get […]

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We try our absolute hardest to bring as much quality content as possible. Over the last year we have upped our efforts from five posts a week to seven, and from there we have been upping our game whenever time allows. I think the most we’ve ever posted in seven days is 10 articles, and […]

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With all the musical titles available on all games consoles, it is likely that you’ve given music a go through the medium of video games, be it from uncoordinatedly failing on Guitar Hero to a very out of tune rendition of your favourite song on Singstar. Although video games have been scientifically proven to help […]

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A successful private music teacher possesses two essential features. 1) The ability to communicate and teach effectively 2) The ability to understand marketing and business. You can be a good teacher, and pick up referrals over time, but if you want to earn a full-time income and find students more quickly, you need to understand […]

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The music industry isn’t the same as it was in the past. A lot of people have spent a lot of time complaining about this following the rise of the internet, but like everything else, it’s just change. Change isn’t positive or negative, rather it’s what you do with that change that matters. The successful […]

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Follow the history of musicians and you’ll find a time when the minstrel played and was paid, but not always in the currency of the day. Go back a few decades. You’ll find a time when musicians were led by record labels who would pick up the promotional tab and pay artists in cash. Far […]

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Once you have a social strategy in place, the heart of good social networking is in refining that strategy to be sure you’re making the best possible use of your social resources. The trouble is that there’s no easy answer to how to boost your social prowess: the exact steps you should take will vary […]

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Whether you paid thousands of dollars working with a great producer or made your own bedroom recording, chances are you want people to hear your music. Over my 20 years in the music industry I’ve seen bands and even record labels make the same mistakes which ultimately prevent their record from standing a chance for […]

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Janelle Rogers | How to Release Your Album Successfully (Even If You Don’t Have a Record Label) Martyn Croston | 5 Ways To Promote Your Music Teaching Business Jamal Asskoumi | Could Video Games Teach Us to be Musicians? …read more Source:: Music Think Tank

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Used in everything from daily online conversations to national commercials and billboards, hashtags have become a key element of marketing campaigns. And while popular among social media users, hashtags are used differently depending on the platform. Hashtags on Instagram help organize and categorize images and video content, taking a cue from Twitter’s excellent use of […]

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Vinyl Crunch Worsens For Indie Labels: Time For A Record Press Kickstarter? Rormix Offers Indie Musicians A Mobile Platform For Promoting Music Videos How To Get Press For Your Band Like The PR Pros Do 9 Tips For Successful DIY Tour Booking Merlin Slashes Indie Music Admin Fees Another 17% MORE: Beat Junkies Debut Direct-to-DJ […]

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Dave Cool | Why Email Newsletters Are Still a Vital Marketing Tool for Musicians Thomas Honeyman | How Art Became Advertising Lukas Camenzind | What I Learned About Songwriting From Being Stuck In Traffic …read more Source: Music Think Tank

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Tracy Maddux, CEO of CD Baby, just wrote an article for Billboard called “Tales of Long Tail’s Death Greatly Exaggerated“ in which he talks about the traditional music industry’s criticisms of the Long Tail (the concept that music in lower demand will collectively comprise a better market share than music released by top-selling major label […]

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