marketing

Over the weekend, Andrew Kalleen was arrested for singing and strumming his guitar in a subway station despite the fact that the New York transit authority allows artistic performances (and the collection of tips) in such locations. And the whole incident was caught on camera, including the moment when Kalleen cited to the police officer […]

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Be SMART and treat your ART like a small business [This article was written by guest contributor Sean Kinney, an award-winning entertainer and filmmaker. His company 1 Stooge Entertainment offers creative consulting to companies and individuals looking to take their brand to the next level.] Most people hear terms like “the Film business” or “the […]

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By Keith Hatschek and Jeff Crawford As you prepare to self produce your next recording, take time to study record production that inspires you. We look at tracks by Miranda Lambert and Beck The role of a record producer is critical to any successful recording project, regardless of budget or intended outcome. In a nutshell, […]

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[This post was written by guest contributor Dave Kusek of New Artist Model.] We’ve all heard this piece of advice time and time again – in the music industry, it’s all about who you know. However, meeting influential connections can seem a rather daunting task. Connections with major record labels or publishing companies can seem […]

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Why one indie artist thinks many small music conferences aren’t worth the price of registration [This article was written by performing songwriter Joe Marson.] Writer’s note: This piece is mostly disparaging of the small time music conferences that I feel only exist to feed off ambitious, starving artists and dreamers; however, there are nuggets of […]

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This post was written by Shane Jones, a music industry fanatic who’s interests extends beyond just listening to all the intricacies involved with networking and building a brand. His real passion lies in folk-Americana bands, particularly projects he has worked on in the past, such as The Vulcans. You can follow him on Twitter @shanejones15. […]

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Recently I took notice of some ‘less than optimal’ image choices around the web and started to take a look at ways to improve some of my own going forward. Here are some of the more useful insights I’ve found over the years and in my recent search with some tips thrown in from my […]

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In part three of this series, we looked at the three components of acoustic treatment: acoustic panels, bass traps and diffusors. Now I’m going to show you how to put them to use. First, let’s go over the thing that will instantly improve the sound of any room, regardless of its size: the Reflection-Free Zone […]

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Electronic Press Kits (EPKs) come in all shapes and sized. There is a right way to make an EPK, and a wrong way. They can help a band obtain great shows, reviews, and press, but they can also take away opportunities if they are poorly constructed. Here are some surefire tips for making the perfect […]

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For a moment, just imagine that you received an email about this very article, and that the email read as follows: To: WeAllMakeMusic_Reader From: [email protected] Subject: New Article Just Published! Hey %$firstname$%, How are you? Week’s going great here, and hope yours is, too.

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This guest post was written by Marcus Taylor, founder of TheMusiciansGuide.co.uk, a music promotion site offering resources to help musicians succeed in the music business. After a few years of many musicians using Twitter only as a promotional tool, I’m glad to finally see musicians starting to use Twitter effectively — my Twitter feed this […]

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“By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, […]

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Today, I am going to tell you a story about Jim O’RecordSales. Jim’s biggest responsibility is to ensure an album’s digital marketing is optimized to earn as many online purchases as possible throughout the entire release cycle (from pre-order, to release day and beyond). He is helping to release an album that is being sold […]

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Fellow artists, I’m sure you can relate to unconstructive criticism. That awful feeling of someone seemingly attacking your creativity without rhyme or reason can leave you feeling pretty deflated. Critique is something all creatives will face from time-to time, and it’s easy to be particularly sensitive when coming up against somebody offering less than flattering […]

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Yesterday I read one of the best blog posts I’ve ever come across and I’d like to talk about how it relates to musicians. If you haven’t read it yet, then I highly recommend you stop here and read ‘6 Harsh Truths That Will Make You a Better Person‘ by David Wong at Cracked.com. In […]

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Pandora launches free analytics tools for artists Pandora, one of the most powerful platforms for music discovery, has just launched the Artist Marketing Platform (also called Pandora AMP), providing free listener data to the 125,000+ artists whose music is played on the Internet radio service. If your music isn’t on Pandora yet, click HERE to […]

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I came across this image more than once on my Facebook feed, apparently first posted by No Treble. No disrespect to them, but I actually think posts like this only perpetuate dis-empowering misconceptions. Check it out and I’ll explain on the other side… I don’t buy this premise at all. In fact I think it […]

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This is a guest post. Vincent Clarke is a singer/songwriter and Content Marketing Specialist for USB Memory Direct. Granting a licence for the use of your music to media outlets is a great way to generate significant revenue and help give your career a boost. Films, TV shows, video games and advertisement agencies are always […]

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